The maintenance of protected lichen species and their biodiversity in general depends on good management practices based on their distribution and habitat preferences. To date, 10 of the 17 protected lichen species of Hungary have been recorded in the Bakony Mts including the Balaton Uplands region. Habitat preferences of three protected Cladonia species (C. arbuscula, C. mitis and C. rangiferina) growing on underlying rocks of red sandstone, basalt, Pannonian sandstone and gravel were investigated by detailed sampling. We recorded aspect, underlying rock type, soil depth, pH and CaCO3 content, habitat type (as defined by the General National Habitat Classification System Á-NÉR), all species of lichen, bryophyte and vascular plants as well as percentage cover of exposed rock, total bryophytes, lichens, vascular plants and canopy, degree of disturbance and animal impacts. Sporadic populations of these species mostly exist at the top of hills and mountains in open acidofrequent oak forests, but they may occur in other habitats, such as closed acidofrequent oak forests, slope steppes on stony soils, siliceous open rocky grasslands, open sand steppes, wet and mesic pioneer scrub and dry Calluna heaths. Cladonia rangiferina was found to grow beneath higher canopy cover than either C. arbuscula or C. mitis in the Balaton Uplands. Furthermore, there were significant differences in canopy cover between occupied and unoccupied quadrats in the case of all three species. Cladonia rangiferina is a good indicator species of natural habitats in Hungary due to its restricted distribution and low ecological tolerance. These results may lead to the adoption of effective conservation methods (e.g. game exclusion, artificial dispersal) in the future.