For some, bitch is a four-letter word. Cast into the same category as expletives like fuck and shit, bitch has been branded profane, obscene, and indecent. As a tabooed word, it has often been censored or avoided altogether by the mainstream media, to protect tender eyes and ears. In its written form, bitch been expurgated from books and newspapers. In the past, bitch was considered to be defamatory, a dangerous smear on a woman’s character, and leveling the slur at an innocent party could land the offender in court. In its spoken form, bitch has been bleeped in songs and muted in movies, while some radio stations and television networks have been fined for using it. Thanks to the many pioneers pushing the word’s use, bitch has undergone a dramatic “unbleeping” over time. As taboos changed, the word started to be used more openly. Nowadays, bitch is everywhere. This chapter looks at the many bans on bitch and controversies surrounding the word, both past and present.

This chapter examines the history of fracking as a new technology for enhancing the production of oil and gas, looking for explanations of why the practice is restricted or banned in some jurisdictions but permitted and fostered in others. The classic risk-perception paradigm, which emphasizes the role of public opinion, the mass media, and grass-roots activism, provides useful insight into how and why fracking was banned first in France and later in the UK. Risk perception provides less insight into why fracking is generally acceptable in some states of the US but not in others. Several contextual factors favoring fracking in the US are explored: private ownership of mineral rights and royalty policies, favorable state regulatory climates, a national interest in energy security, and vocal support of fracking from national political leaders of both parties. We look at fracking governance in Texas, North Dakota and Pennsylvania, where fracking technologies are treated as acceptable extensions of conventional technologies and where the practice is neither widely feared nor stigmatized. These states appreciate the benefits of employment and tax revenue fracking operations stimulate.