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The romance publishing landscape in the Philippines is vast and complex, characterised by entangled industrial players, diverse kinds of texts, and siloed audiences. This Element maps the large, multilayered, and highly productive sector of the Filipino publishing industry. It explores the distinct genre histories of romance fiction in this territory and the social, political and technological contexts that have shaped its development. It also examines the close connections between romance publishing and other media sectors alongside unique reception practices. It takes as a central case study the Filipino romance self-publishing collective #RomanceClass, analysing how they navigate this complex local landscape as well as the broader international marketplace. The majority of scholarship on romance fiction exclusively focuses on the Anglo-American industry. By focusing here on the Philippines, the authors hope to disrupt this phenomenon, and to contribute to a more decentred, rhizomatic approach to understanding this genre world.
Edited by
Jesper Gulddal, University of Newcastle, New South Wales,Stewart King, Monash University, Victoria,Alistair Rolls, University of Newcastle, New South Wales
This chapter analyses the position of crime fiction in the global publishing industry. Drawing on bestseller data from nine countries across all continents, it confirms that crime fiction is prominent in the commercial top segment everywhere, but to varying degrees. The genre is most dominant in countries with strong domestic crime fiction traditions, such as the UK and the USA, and least visible in non-Western markets (e.g. Brazil and India). Data from the UK and the USA show very few bestselling crime novels in translation, unlike other book markets where bestselling translations are more common – primarily translations from English, but to a notable extent also from the Scandinavian languages. Discussion focusses on the power dynamics of global publishing, the increasingly important sector of rights sales and adaptations, author branding and serialization, and the rapid structural changes that are currently taking place in the book trade, including the increased interest in digital formats like streamed audiobooks.
This chapter outlines the rise and (partial) fall of the mainstream English-language literary novel since WWII. The heights of success of the literary novel required that readers have leisure, focus, and access to public institutions that support literary study and activity. After WWII, literary work was supported by the surge in university enrollments built upon the postwar period’s remarkable economic dynamism, which afforded state-supported higher education and high rates of secure employment. In more recent years, however, austerity governments increasingly defund humanities education and literary arts programming. Students and aspiring writers, indebted and anxious about pathways to employment, are induced to avoid literary study and work, to be risk-averse and market-facing; and people simply do not feel compelled to spend what little they have for entertainment on expensive books. The avowedly literary branch of the mainstream industry has been contracting for these reasons, while other forms of reading and writing cultures (for instance, self-publishing and texts designed for smartphones) have emerged into a more dominant position.
Wiradjuri woman, Anita Heiss, is arguably one of the first Aboriginal Australian authors of popular fiction. A focus on the political characterises her chick lit; and her identity as an author is both supplemented and complemented by her roles as an academic, activist and public intellectual. Heiss has discussed genre as a means of targeting audiences that may be less engaged with Indigenous affairs, and positions her novels as educative but not didactic. Her readership is constituted by committed readers of romance and chick lit as well as politically engaged readers that are attracted to Heiss' dual authorial persona; and, both groups bring radically distinct expectations to bear on these texts. Through analysis of online reviews and surveys conducted with users of the book reviewing website Goodreads, I complicate the understanding of genre as a cogent interpretative frame, and deploy this discussion to explore the social significance of Heiss' literature.
People looking for works in cities are immersed in English as the lingua franca of the mobile phone and the urban hustle – more effective instigations to reading than decades of work by traditional publishers and development agencies. The legal publishing industry campaigns to convince people to scorn pirates and plagiarists as a criminal underclass, and to instead purchase copyrighted, barcoded works that have the look of legitimacy about them. They work with development industry officials to 'foster literacy' – meaning to grow the legal book trade as a contributor to national economic health, and police what and how the newly literate read. But harried cash-strapped audiences will read what and how they can, often outside of formal economies, and are increasingly turning to mobile phone platforms that sell texts at a fraction of the price of legally printed books.
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