Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-cd9895bd7-gvvz8 Total loading time: 0 Render date: 2024-12-27T13:11:08.455Z Has data issue: false hasContentIssue false
Series:   Elements in Publishing and Book Culture

Publishing Romance Fiction in the Philippines

Published online by Cambridge University Press:  18 May 2023

Jodi McAlister ,
Claire Parnell  and
Andrea Anne Trinidad
Jodi McAlister
Affiliation:
Deakin University, Victoria
Claire Parnell
Affiliation:
University of Melbourne
Andrea Anne Trinidad
Affiliation:
Ateneo de Manila University

Summary

The romance publishing landscape in the Philippines is vast and complex, characterised by entangled industrial players, diverse kinds of texts, and siloed audiences. This Element maps the large, multilayered, and highly productive sector of the Filipino publishing industry. It explores the distinct genre histories of romance fiction in this territory and the social, political and technological contexts that have shaped its development. It also examines the close connections between romance publishing and other media sectors alongside unique reception practices. It takes as a central case study the Filipino romance self-publishing collective #RomanceClass, analysing how they navigate this complex local landscape as well as the broader international marketplace. The majority of scholarship on romance fiction exclusively focuses on the Anglo-American industry. By focusing here on the Philippines, the authors hope to disrupt this phenomenon, and to contribute to a more decentred, rhizomatic approach to understanding this genre world.
Get access

Keywords

romance fictionromanceclassFilipino romancepopular fictionpublishing studies
Type
Element
Information
Series: Elements in Publishing and Book Culture
Online ISBN: 9781009092289
Publisher: Cambridge University Press
Print publication: 08 June 2023

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Abdullah-Poulos, L. (2018). ‘The Stable Muslim Love Triangle: Triangular Desire in African American Muslim Romance Fiction’. Journal of Popular Romance Studies, 7, https://bit.ly/3JWcGWu. Accessed 27 June 2022.Google Scholar
Abinales, P. (1981). ‘The Concern with Literature’. Book Publishing and Philippine Scholarship, Manila: Published for Book Development Association of the Philippines by Daily Star Pub. Co.Google Scholar
ABS-CBN (2020). ‘ABS-CBN, Most Watched Network Nationwide in 2019’. ABS-CBN, 8 January, www.abs-cbn.com/newsroom/tv-ratings/2020/1/8/abscbn-2019-ratings. Accessed 9 December 2022.Google Scholar
Magazine, Adobo (2018). ‘Wattpad Now Reaches Seven Million People in the Philippines Each Month’. Adobo Magazine, 2 May, https://bit.ly/3HO9HN5. Accessed 22 May 2022.Google Scholar
Alicante, K. (2007). Then and Now, Quezon City: Precious Pages Corporation.Google Scholar
Anderson, P. (2016a). ‘Flirting With New Readers in the Philippines: Wattpad Presents’. MediaShift, 16 February, http://bit.ly/3I9tZls. Accessed 27 June 2022.Google Scholar
Anderson, P. (2016b). ‘Frankfurt’s The Markets: A Snapshot of the Philippines’. Publishing Perspectives, 31 May, http://bit.ly/3RQtL5R. Accessed 12 December 2022.Google Scholar
Anjani, L., Mok, T., Tang, A., Oehlberg, L. & Goh, W. B. (2020). ‘Why Do People Watch Others Eat Food? An Empirical Study on the Motivations and Practices of Mukbang Viewers’. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, https://doi.org/10.1145/3313831.3376567.CrossRefGoogle Scholar
Aquino, A. (2003). Drama Queen, Manila: Summit Books.Google Scholar
Bach, E. (1997). ‘Sheik Fantasies: Orientalism and Feminine Desire in the Desert Romance’. Hecate, 23(1), 9–40.Google Scholar
Balangue, M. D. (2003). Mr. Write, Manila: Summit Books.Google Scholar
Barrios, J. (2001). Ang Aking Prince Charming At Iba Pang Noveleta Ng Pag-ibig, Quezon City: University of the Philippines Press.Google Scholar
Baudinette, T. (2020). ‘Creative Misreadings of “Thai BL” by a Filipino Fan Community: Dislocating Knowledge Production in Transnational Queer Fandoms Through Aspirational Consumption’. Mechademia: Second Arc, 13(1), 101–18.Google Scholar
Bautista, B. (2019). You, Me, U.S., Manila: Brigitte Bautista.Google Scholar
Bautista, L. (1985). Pag-ibig Ko, Karapatan Ko, Quezon City: Books for Pleasure.Google Scholar
Becker, H. (1982). Art Worlds, Berkeley: University of California Press.Google Scholar
Bernardino, B. (2013). She’s Dating the Gangster, Manila: Pop Fiction.Google Scholar
Bohidar, M. (2021). ‘Performances of “Reel” and “Real” Lives: Negotiating Public Romance in Urban India’. In Brooks, A., ed., The Routledge Companion to Romantic Love, Abingdon: Routledge, pp. 239–50.Google Scholar
Bolisay, R. (2015). ‘“Yes, You Belong to Me!”: Reflections on the JaDine Love Team Fandom in the Age of Twitter and in the Context of Filipino Fan Culture’. Plaridel, 12(1), 41–61.Google Scholar
Bookware Publishing Corporation (2022). ‘About Us’. Bookware Publishing, www.bookwarepublishing.com/about/. Accessed 8 November 2022.Google Scholar
Buhain, A. D. D. (1998). A History of Publishing in the Philippines, Quezon City: Rex Book Store.Google Scholar
Burge, A. (2016). Representing Difference in the Medieval and Modern Orientalist Romance: The New Middle Ages, New York: Palgrave Macmillan.CrossRefGoogle Scholar
Burge, A. & Folie, S. (2021). ‘Girls of Riyadh and Desperate in Dubai: Reading and Writing Romance in the Middle East’. In Brooks, A., ed., The Routledge Companion to Romantic Love, Abingdon: Routledge, pp. 323–33.Google Scholar
Calica, M. (2003). The Breakup Diaries, Manila: Summit Books.Google Scholar
Cassiday, J. A. & Johnson, E. D. (2020). ‘Special Issue: Romance Fiction in the International Marketplace (Editors’ Introduction)’. Journal of Popular Romance Studies, 9, https://bit.ly/3Xep86F. Accessed 27 June 2022.Google Scholar
Constantino, R. (1970). ‘The Mis-Education of the Filipino’. Journal of Contemporary Asia, 1(1), 20–36.CrossRefGoogle Scholar
Cruz, M. E. (1985). Kahit Mahal Kita, Quezon City: Books for Pleasure.Google Scholar
Cuthbert, K. (2021). ‘The Australian Digital Publishing Bubble, 2012–2016: An Insider Perspective’. In Dane, A. & Weber, M., eds., Post-Digital Book Cultures: Australian Perspectives, Melbourne: Monash University Press, pp. 115–39.Google Scholar
Dandridge, R. B. (2010). ‘The African American Historical Romance: An Interview with Beverly Jenkins’. Journal of Popular Romance Studies, 1(1), https://bit.ly/3RTSKW8. Accessed 27 June 2022.Google Scholar
Dandridge, R. B. (2022). ‘Vivian Lorraine Stephens: Romance Pioneer’. Journal of Popular Romance Studies, 11, https://bit.ly/3lmRcaP. Accessed 27 June 2022.Google Scholar
de Guzman, C. (2017). If the Dress Fits, Manila: Carla de Guzman.Google Scholar
de Guzman, C. (2018). How She Likes It, Manila: Carla de Guzman.Google Scholar
de Guzman, C. (2019). ‘Behind The Scenes of a #Romanceclass Cover Shoot by Carla de Guzman’. Frolic, 14 August, https://bit.ly/3YAjRrg. Accessed 21 June 2022.Google Scholar
de Guzman, C. (2020). Sweet on You, Toronto: Carina Press.Google Scholar
de Guzman, C. (2022). A Match Made in Lipa, Toronto: Carina Press.Google Scholar
Deinla, I. & Dressel, B. (2019). ‘Introduction: From Aquino II to Duterte (2010–2018): Change, Continuity – and Rupture’. In Deinla, I. & Dressel, B., eds., From Aquino II to Duterte (2010–2018): Change, Continuity – and Rupture, Singapore: ISEAS Publishing, pp. 1–36.CrossRefGoogle Scholar
Dellosa, C. (2019). Raya and Grayson’s Guide to Saving the World, Manila: Catherine Dellosa.Google Scholar
De Vera, R. S. (2015). ‘The Romantic Empire of Mina V. Esguerra’. Lifestyle Inq, 19 January, https://bit.ly/3YoZVYH. Accessed 16 April 2022.Google Scholar
Driscoll, B., Fletcher, L., Wilkins, K. & Carter, D. (2018). ‘The Publishing Ecosystems of Contemporary Australian Genre Fiction’. Creative Industries Journal, 11(2), 203–21.CrossRefGoogle Scholar
Dumaual, M. (2021). ‘The Curious Case of “DonBelle”: A Trending Love Team Even Before Its Launch’. ABS-CBN, 30 March, http://bit.ly/3YEzU7r. Accessed 30 May 2022.Google Scholar
Elam, D. (1992). Romancing the Postmodern, London: Routledge.Google Scholar
Ellis, J. (1982). ‘The Literary Adaptation’. Screen, 23(1), 3–5.Google Scholar
Esguerra, M. V. (2014). ‘Beautiful Collaborations: Fashion Bloggers and My Books’. Mina V. Esguerra, 19 May, http://bit.ly/3YzjVbn. Accessed 16 April 2022.Google Scholar
Esguerra, M. V. (2016). ‘Romanceclasscovers: Romance-y Covers for Our Books’. Mina V. Esguerra, 10 April, https://bit.ly/3IbNjhS. Accessed 16 April 2022.Google Scholar
Esguerra, M. V. (2017a). Better at Weddings Than You, Manila: Bright Girl Books.Google Scholar
Esguerra, M. V. (2017b). ‘#romanceclasscovers, An Update’. Mina V. Esguerra, 10 September, https://minavesguerra.com/news/romanceclasscovers-an-update/. Accessed 16 April 2022.Google Scholar
Esguerra, M. V. (2018). What Kind of Day, Manila: Bright Girl Books.Google Scholar
Esguerra, M. V. (2019). ‘#romanceclasscovers Update: 9 and We’ll Keep Going’. Mina V. Esguerra, 22 January, http://bit.ly/3IbUOFH. Accessed 16 April 2022.Google Scholar
Esguerra, M. V. (2020a). ‘Heat Levels in RomanceClass’. RomanceClass, 17 February, https://bit.ly/3DV1zZU. Accessed 16 April 2022.Google Scholar
Esguerra, M. V. (2020b). ‘About RomanceClass (2020 Update)’. Mina V. Esguerra, 2 November, https://minavesguerra.com/news/about-romanceclass-2020-update/. Accessed 16 April 2022.Google Scholar
Esguerra, M. (2022). ‘#romanceclass textbook’. Gumroad, n.d., https://minavesguerra.gumroad.com/l/romanceclass. Accessed 22 February 2023.Google Scholar
Estella, P. G. R. & Löffelholz, M. (n.d.). ‘Media Landscapes: Philippines’. European Journalism Centre, https://medialandscapes.org/country/philippines. Accessed 27 June 2022.Google Scholar
Evasco, M. M. (2002). ‘Weekly Smorgasbord of Feminine Pleasures’. In Reyes, S., ed., Reading Popular Culture, Quezon City: Ateneo de Manila University Press, pp. 165–75.Google Scholar
Feng, J. (2021). ‘Cook For A Better Life: The Economy of Food and Sex in Chinese Web Romance.’ In Brooks, A., ed., The Routledge Companion to Romantic Love, London: Routledge, pp. 295–303.Google Scholar
Fermin, T. A. S. (2013). ‘Appropriating Yaoi and Boys Love in the Philippines’. EJCJS, 13(3), http://japanesestudies.org.uk/ejcjs/vol13/iss3/fermin.html. Accessed 27 June 2022.Google Scholar
Fielding, H. (1996). Bridget Jones’s Diary, London: Picador.Google Scholar
Fletcher, L., Driscoll, B. & Wilkins, K. (2018). ‘Genre Worlds and Popular Fiction: The Case of Twenty-First-Century Australian Romance’. Journal of Popular Culture, 51(4), 997–1015.Google Scholar
Fletcher, L., McAlister, J., Temple, K. & Williams, K. (2019). ‘#loveyourshelfie: Mills & Boon Books and How to Find Them’. Mémoires Du Livre/Studies in Book Culture, 11(1), https://id.erudit.org/iderudit/1066945ar. Accessed 27 June 2022.Google Scholar
Folie, S. (2020). ‘Review: Theorizing Ethnicity and Nationality in the Chick Lit Genre’. Journal of Popular Romance Studies, 9, https://bit.ly/415luiQ. Accessed 27 June 2022.Google Scholar
France-Presse, A. (2011). ‘“Conservative” Romance Novels Attract Poor Filipinos: UCA News’. Ucanews.Com, 24 August, http://bit.ly/3S5aU7o. Accessed 12 April 2022.Google Scholar
Gonzales, A. (2004). ‘The Social Dimensions of Philippine English’. World Englishes, 23(1), 7–16.Google Scholar
Haupt, A. (2021). ‘How the Romance Genre Found Its Happily Ever After’. Washington Post, 15 April, http://bit.ly/3jZo0Xf. Accessed 27 June 2022.Google Scholar
Hendricks, M. (2022). ‘Against Odds: Beverly Jenkins’ Indigo and Black Historical Romance’. Journal of Popular Romance Studies, 11, https://bit.ly/3I8cr86. Accessed 27 June 2022.Google Scholar
Hendricks, M. & Moody-Freeman, J. E. (2022). ‘Introduction to the Special Issue on Black Romance’. Journal of Popular Romance Studies, 11, https://bit.ly/415naZG. Accessed 27 June 2022.Google Scholar
Heruela, A., Gonzales, G. & Reyles, Q. (2015). ‘Mandie Lee’. In Reyles, Q., ed., 25 Most Precious, Quezon City: Precious Pages Corporation, pp. 138–43.Google Scholar
Huguley, P. (2022). ‘Her Bodyguard: Sandra Kitt’s The Color of Love as a Foundational Text for BWWM Romance’. Journal of Popular Romance Studies, 11, https://bit.ly/3Itn7OX. Accessed 27 June 2022.Google Scholar
Jackson, N. M. (2022). ‘Freedom’s Epilogue: Love as Freedom in Alyssa Cole’s Historical Novellas’. Journal of Popular Romance Studies, 11, https://bit.ly/3lChshr. Accessed 27 June 2022.Google Scholar
Jagodzinski, M. (2014). ‘We’ve Come a Long Way, Baby: Reflecting Thirty Years after Reading the Romance’. Journal of Popular Romance Studies, 4(2), https://bit.ly/3Ix1Vsj. Accessed 27 June 2022.Google Scholar
Jarmakani, A. (2020). ‘Explorations of the “Desert Passions” Industry’. In Kamblé, J., Selinger, E. & Teo, H. M., The Routledge Research Companion to Popular Romance Fiction, London: Routledge, pp. 252–66.Google Scholar
Jonaxx (2022). ‘@Jonaxx’. Wattpad, www.wattpad.com/user/jonaxx. Accessed 27 April 2022.Google Scholar
Jurilla, P. M. B. (2008). Tagalog Bestsellers of the Twentieth Century: A History of the Book in the Philippines, Manila: Ateneo de Manila University Press.Google Scholar
Kamblé, J. (2007). ‘Female Enfranchisement and the Popular Romance: Employing an Indian Perspective’. In Goade, S., ed., Empowerment versus Oppression: Twenty-First Century Views of Popular Romance Novels, Cambridge: Cambridge Scholars Press, pp. 148–73.Google Scholar
Kim, M. (2016). ‘Gendered Migration and Filipino Women in Korea’. In Kim, N., ed., Multicultural Challenges and Redefining Identity in East Asia, London: Routledge, pp. 233–64.Google Scholar
Lacaba, J. F. (1983). ‘Notes on “Bakya”: Being an Apologia of Sorts for Filipino Masscult’. In Guerrero, R. M., ed., Readings in Philippine Cinema, Quezon City: Rapid Lithographic & Publishing House, pp. 117–23.Google Scholar
Lasco, G. (2020). The Philippines Is Not a Small Country, Manila: Ateneo de Manila University Press.Google Scholar
Leach, S. (2019). ‘Romance is a Billion-Dollar Literary Industry. So Why Is It Still So Overlooked?’ Glamour, 2 December, www.glamour.com/story/romance-is-a-billion-dollar-industry. Accessed 27 June 2022.Google Scholar
Lee, I. (2006). Undercover Maid, Quezon City: Bookware Publishing Corporation.Google Scholar
Inquirer, Lifestyle (2015). ‘Precious Pages Corp. Launches “25 Most Precious” Coffee-Table Book’. Lifestyle.Inq, 5 March, https://bit.ly/3EgXmQB. Accessed 4 April 2022.Google Scholar
Lim, R. S. & Bautista, B., eds. (2018). Start Here: Short Stories of First Encounters, Manila: RomanceClass.Google Scholar
Lit Hub (2020). ‘The History of Romance Novels, a Billion Dollar Industry’. Lit Hub, 9 November, http://bit.ly/3YvOPBf. Accessed 27 June 2022.Google Scholar
Llanera, A. (2018). Mango Summer, Manila: Agay Llanera.Google Scholar
Lucero, R. C. (1991). ‘Romancing the Otherness of Woman’. In Reyes, S. S., ed., Reading Popular Culture, Quezon City: Ateneo de Manila University Press, pp. 145–54.Google Scholar
Luczon, N. T. (2019). ‘The Hugot That Is Kimi No Nawa: A Review of and Reflection on the Success of Your Name (2016) in the Philippines’. Plaridel, 16(2), 181–8.Google Scholar
Mangahas, M. (2022). ‘Counting the Social Classes’. Inquirer, 10 September, https://opinion.inquirer.net/156855/counting-the-social-classes. Accessed 10 November 2022.Google Scholar
Mariano, C. (2014). Cover Story Girl, Manila: Chris Mariano.Google Scholar
Mariano, C. (2017). ‘Drummer Boy’. In Gonzales, G. S., Llanera, A., Mariano, C., Sanit, C. P., Tria, J. E. & Bautista-Yao, I., Promdi Heart: Hometown Love Stories, Manila: RomanceClass, n.p.Google Scholar
Markert, J. (1985). ‘Romance Publishing and the Production of Culture’. Poetics, 14(1–2), 69–93.CrossRefGoogle Scholar
Markert, J. (2016). Publishing Romance: The History of an Industry, 1940s to the Present, Jefferson, NC: McFarland.Google Scholar
Masallo, A. (2011). How to Write a Tagalog Romance Novel, Quezon City: Bookware Publishing Corporation.Google Scholar
McAlister, J., Parnell, C. & Trinidad, A. A. (2020). ‘#RomanceClass: Genre World, Intimate Public, Found Family’. Publishing Research Quarterly, 36(3), 403–17.Google Scholar
Meriz, H. (1985). Bawal Kitmig Ibigin, Quezon City: Books for Pleasure.Google Scholar
Mithen (2013). ‘In Defense of Feels’. The Fan Meta Reader, 17 May, http://bit.ly/3EhD8Gl. Accessed 4 April 2022.Google Scholar
Moody-Freeman, J. E. (2020). ‘African American Romance’. In Kamblé, J., Selinger, E. & Teo, H. M., The Routledge Research Companion to Popular Romance Fiction, London: Routledge, pp. 229–51.Google Scholar
Moody-Freeman, J. E. (2022). ‘Romance, Hip-Hop Feminism, and Black Love: From Theory to Praxis’. Journal of Popular Romance Studies, 11, https://bit.ly/3YFjewS. Accessed 27 June 2022.Google Scholar
Mori, B., de Borja, S. & de Guzman, C. (2019). Alta: A High Society Romance Anthology, Manila: RomanceClass.Google Scholar
Morrissey, K. (2014). ‘Rattling the Toolkit: Methods for Reading Romance, Gender, and Culture’. Journal of Popular Romance Studies, 4(2), https://bit.ly/3IyB2EC. Accessed 27 June 2022.Google Scholar
Murray, S. (2012). The Adaptation Industry: The Cultural Economy of Contemporary Literary Adaptation, New York: Routledge.Google Scholar
National Book Development Board (2017). ‘2017 NBDB Readership Survey’. National Book Development Board Philippines, https://bit.ly/41fkx7I. Accessed 8 November 2022.Google Scholar
Noorda, R. & Marsden, S. (2019). ‘Twenty-First Century Book Studies: The State of the Discipline’. Book History, 22(1), 370–97.Google Scholar
Ong, J. C. (2015). ‘Introduction: The Poverty of Television’. In Corpus, J. C., ed., The Poverty of Television: The Mediation of Suffering in Class-Divided Philippines, London: Anthem Press, pp. 1–14.Google Scholar
Parnell, C. (2018). ‘Models of Publishing and Opportunities for Change: Representations in Harlequin, Montlake and Self-Published Romance Novels’. Australian Literary Studies, 33(4), https://doi.org/10.20314/als.1cd73e2f68.Google Scholar
Parnell, C. (2021). ‘Mapping the Entertainment Ecosystem of Wattpad: Platforms, Publishing and Adaptation’. Convergence, 27(2), 524–38.Google Scholar
Parnell, C. (2022). ‘Platform Publishing and the Entertainment Ecosystem: Experiences of Marginalised Authors on Amazon and Wattpad’, PhD Thesis, University of Melbourne.Google Scholar
Parnell, C., Trinidad, A. A. & McAlister, J. (2021a). ‘Live Literature in the Philippines: An Ethnographic Study of #RomanceClass and Reading as Performance’. Creative Industries Journal, https://doi.org/10.1080/17510694.2021.1939544.Google Scholar
Parnell, C., Trinidad, A. A. & McAlister, J. (2021b). ‘Hello, Ever After: #RomanceClass and Online-Only Live Literature in the Philippines in 2020’. M/C Journal, 24(3), https://bit.ly/3S5e1fB. Accessed 27 June 2022.CrossRefGoogle Scholar
Pascual, M. (1985). Laro ng Mga Puso, Quezon City: Books for Pleasure.Google Scholar
Peralta, I. (2017). ‘Where a “Promdi Heart” Goes (Part 1): An Interview with C. P. Santi and Ines Bautista- Yao’. Bookbed: A Filipino Book Community, 27 March, http://bit.ly/3KlbwnD. Accessed 14 April 2022.Google Scholar
Pertierra, A. C. (2021). ‘Entertainment Publics in the Philippines’. Media International Australia, 179(1), 66–79.Google Scholar
Philippine Entertainment Portal (2014). ‘She’s Dating the Gangster Grosses P260 Million at the Box-Office’. PEP.ph, 9 August, http://bit.ly/3KezkcA. Accessed 24 June 2022.Google Scholar
Pop Fiction (2020). ‘Jonaxx: Everything You Need To Know About MPress’ Queen J’. Pop Fiction Books, 28 August, https://bit.ly/3YGbACu. Accessed 20 April 2022.Google Scholar
Precious Hearts. (2016). ‘About Us’. Precious Hearts Romance, http://phr.com.ph/about-us/. Accessed 16 September 2021.Google Scholar
Pritchard, J. N. (2022). ‘Reading the Black Romance: Exploring Black Sexual Politics in the Romance Fiction of Rebekah Weatherspoon’. Journal of Popular Romance Studies, 11, https://bit.ly/3KgFbhr. Accessed 27 June 2022.Google Scholar
Radyo Katipunan 87.9 (2021). Sari-Sari | 21 Apr 21 Reading and Teaching Filipino Chick Lit and Contemporary Romance [online video], https://youtu.be/_gZ5HhkklU4. Accessed 4 April 2022.Google Scholar
Raymundo, S. J. S. (2004). ‘In the Concrete Now: Investigating Feminist Challenges to Popular Romance Production’. Plaridel, 1(2), 91–118.Google Scholar
Regis, P. (2003). A Natural History of the Romance Novel, Philadelphia: University of Pennsylvania Press.Google Scholar
Reyes, S. S. (1982). ‘Ang Buhay-pamilya Sa Nobela, 1921–1944’. In Reyes, S., ed., Nobelang Tagalog, 1905–1975: Tradisyon at modernismo, Quezon City: Ateneo de Manila University, pp. 61–85.Google Scholar
Reyes, S. S. (1991). ‘The Romance Mode in Philippine Popular Literature’. In Reyes, S., ed., The Romance Mode in Philippine Popular Literature and Other Essays, Manila: De La Salle University Press, pp. 23–39.Google Scholar
Reyes, S. S. (2001). ‘Limang Pisong Pag-ibig: Isang Panimulang Pagsusuri’. In Reyes, S., ed., Aliw: Selected Essays on Popular Culture, Manila: De La Salle University Press, pp. 35–48.Google Scholar
Reyes, S. S. (2009). ‘From Darna to ZsaZsa Zaturnnah: Desire and Fantasy’. In Reyes, S., ed., From Darna to ZsaZsa Zaturnnah: Desire and Fantasy Essays on Literature and Popular Culture, Pasig City: Anvil Publishing, pp. 2–34.Google Scholar
Reyes, S. S. (2012). ‘Beyond Madonna and Magdalena: The Variety of Female Characters in Selected Popular Texts’. In Reyes, S., ed., Narratives of Note: Studies of Popular Forms in the Twentieth Century, Manila: University of Santo Tomas Publishing House, pp. 28–53.Google Scholar
Reyes, S. S. (2015). ‘Part 2: The AlDub Experience: Millions Captivated’. Rappler, 31 October, http://bit.ly/3lCEKDT. Accessed 30 May 2022.Google Scholar
Reyles, Q. (2015). ‘The Precious Story’. In Reyles, Q., ed., 25 Most Precious, Quezon City: Precious Pages Corporation, pp. 8–13.Google Scholar
Ripped Bodice (2016). ‘The State of Racial Diversity in Romance Publishing 2016’. Ripped Bodice, https://bit.ly/3XANtnr. Accessed 27 June 2022.Google Scholar
Ripped Bodice (2017). ‘The State of Racial Diversity in Romance Publishing 2017’. Ripped Bodice, https://bit.ly/3jZMTSF. Accessed 27 June 2022.Google Scholar
Ripped Bodice (2018). ‘The State of Racial Diversity in Romance Publishing 2018’. Ripped Bodice, https://bit.ly/3KeBPM0. Accessed 27 June 2022.Google Scholar
Ripped Bodice (2019). ‘The State of Racial Diversity in Romance Publishing 2019’. Ripped Bodice, https://bit.ly/3Ech4Na. Accessed 27 June 2022.Google Scholar
Ripped Bodice (2020). ‘The State of Racial Diversity in Romance Publishing 2020’. Ripped Bodice, https://bit.ly/3jZ8Wcd. Accessed 27 June 2022.Google Scholar
Rodriguez, C. Y. (2019). ‘How We Do: #RomanceClass Covers’. Chi Yu Rodriguez, 3 August, http://chiyurodriguez.com/2019/08/03/how-we-do-romanceclasscovers/. Accessed 23 May 2022.Google Scholar
RomanceClass (n.d.a), ‘About #romanceclass’. #RomanceClass, www.romanceclassbooks.com/about/. Accessed 1 April 2022.Google Scholar
RomanceClass (n.d.b). ‘Start Here’. #RomanceClass, www.romanceclassbooks.com/book/start-here/. Accessed 29 March 2022.Google Scholar
RomanceClass (2020). RomanceClass Q&A Session [online video], https://youtu.be/0oSAhTVleOk. Accessed 2 April 2022.Google Scholar
RomanceClass (2021). RomanceClass Podcast S4 Episode 8 – The Philippines As Our Setting [online video], https://youtu.be/l1xvfP3XPqg. Accessed 5 April 2022.Google Scholar
Rudisill, K. (2018). ‘Full-Blooded Desi Romance: Contemporary English-Language Romance Novels in India’. Journal of Popular Culture, 51(3), 754–75.Google Scholar
RWA (n.d.). ‘About the Romance Genre’. Romance Writers of America, www.rwa.org/Online/Romance_Genre/About_Romance_Genre.aspx. Accessed 18 April 2022.Google Scholar
Sagun, K. K. A. & Luyt, B. (2020). ‘The Industry Avengers: An Analysis of Contemporary Comic Book Publishers in the Philippines’. Convergence, 26(1), 102–15.Google Scholar
Santi, C. P. (2016). Dare to Love, Manila: CP Santi.Google Scholar
Santi, C. P. (2017). ‘Only the Beginning’. In Promdi Heart: Hometown Love Stories, Manila: RomanceClass, n.p.Google Scholar
Santiago, K. S. (2009). ‘The Pinay As Fun, Fearless Female: Philippine Chick Literature in the Age of the Transnation’. Humanities Diliman, 6(1–2), 57–92.Google Scholar
Santiago, K. S. (2018). Romances: Variations on Love, Manila: Ateneo de Naga University Press.Google Scholar
Santos, K. M. L. (2019). ‘Disrupting Centers of Transcultural Materialities: The Transnationalization of Japan Cool through Philippine Fan Works’. Mechademia: Second Arc, 12(1), 96–117.Google Scholar
Schmid, W. (2013). ‘Implied Reader’. Living Handbook of Narratology, 27 January, www.lhn.uni-hamburg.de/node/59.html. Accessed 27 June 2022.Google Scholar
Sering, T. F. T. (2002). Getting Better, Manila: Summit Books.Google Scholar
Sering, T. F. T. (2003). Almost Married, Manila: Summit Books.Google Scholar
Squires, C. (2017). ‘Publishing’s Diversity Deficit’. CAMEo Cuts, 2, 1–12.Google Scholar
Books, Summit (2017). ‘Summit Books’ Majesty Press Imprint Releases Its First Book, Heartless by Jonaxx’. Summit Media, 10 August, www.summitmedia.com.ph/news/majesty-press-jonaxx-heartless. Accessed 20 April 2022.Google Scholar
Swartz, M. (2020). ‘Vivian Stephens Helped Turn Romance into a Billion Dollar Industry. Then She Got Pushed Out’. Texas Monthly, September, http://bit.ly/3XH6dSl. Accessed 27 June 2022.Google Scholar
Tan, L. (2016). ‘“Kilig” Officially Added to Oxford English Dictionary’. CNN Philippines, 14 April, https://bit.ly/3Sn5uox. Accessed 4 April 2022.Google Scholar
Tapper, O. (2014). ‘Romance and Innovation in Twenty-First Century Publishing’. Publishing Research Quarterly, 30(2), 249–59.Google Scholar
Taylor, J. (2007). ‘And You Can Be My Sheikh: Gender, Race, and Orientalism in Contemporary Romance Novels’. The Journal of Popular Culture, 40(6), 1032–51.Google Scholar
Tejano, A. et al. (2017). Make My Wish Come True, Manila: RomanceClass.Google Scholar
Tejano, A., et al. (2022). #RomanceClass NomCom: A Foodie Romance Anthology (Tropetastic Kindness Bundle #2), Manila: RomanceClass.Google Scholar
Teo, H. M. (2012). Desert Passions: Orientalism and Romance Novels, Austin: University of Texas Press.Google Scholar
Tindall, N. T. J. (2022). ‘Black Romance Authors and Community Cultural Wealth: A Case Study of Brenda Jackson’s Career’. Journal of Popular Romance Studies, 11, https://bit.ly/3ItRnt1. Accessed 27 June 2022.Google Scholar
Trinidad, A. A. (2018). ‘“Shipping” Larry Stylinson: What Makes Pairing Appealing Boys Romantic?’ International Association for the Study of Popular Romance, Sydney, 27–29 June.Google Scholar
Trinidad, A. A. (2020). ‘“Kilig to the Bones!”: Kilig as the Backbone of the Filipino Romance Experience’. International Association for the Study of Popular Romance, online conference.Google Scholar
Trinidad, C. (2018). Ghost of a Feeling, Manila: Celestine Trinidad.Google Scholar
Tupas, R. (2019). ‘Entanglements of Colonialism, Social Class, and Unequal Englishes’. Journal of Sociolinguistics, 23, 529–42, https://doi.org/10.1111/josl.12384.Google Scholar
Tupas, R. & Lorente, B. P. (2014). ‘A “New” Politics of Language in the Philippines: Bilingual Education and the New Challenge of the Mother Tongues’. In Sercombe, P. & Tupas, R., eds., Language, Education and Nation-Building: Assimilation and Shift in Southeast Asia, London: Palgrave Macmillan, pp. 165–80.Google Scholar
Uparkar, S. (2014). ‘Desi Love Stories: Harlequin Mills & Boon’s Indian Enterprise’. Australasian Journal of Popular Culture, 3(3), 321–33.Google Scholar
Uy-Tioco, C. S. (2019). ‘“Good Enough” Access: Digital Inclusion, Social Stratification, and the Reinforcement of Class in the Philippines’. Communication Research and Practice, 5(2), 156–71. https://doi.org/10.1080/22041451.2019.1601492.Google Scholar
Valby, K. (2014). ‘A Billion-Dollar Affair’. Entertainment Weekly, 17 October, https://ew.com/article/2014/10/17/billion-dollar-affair/. Accessed 27 June 2022.Google Scholar
Wattpad (2014). ‘Hello, Pilipinas! Wattpad Partners With Summit Media’. Wattpad, 24 March, http://bit.ly/3EtGPZs. Accessed 22 February 2023.Google Scholar
Wattpad (2016). ‘TV5 and Wattpad Presents: Original Stories Make It Big on the Small Screen’. Wattpad, 30 May, http://bit.ly/3xyXx5X. Accessed 20 May 2022.Google Scholar
We Are Social (2022). ‘Digital 2022: Global Overview Report’. We are Social and Hootesuite, https://wearesocial.com/au/blog/2022/01/digital-2022/. Accessed 22 May 2022.Google Scholar
Wilkins, K., Driscoll, B. & Fletcher, L. (2022). Genre Worlds: Popular Fiction and Twenty-First Century Book Culture, Amherst, MA: Massachusetts University Press.Google Scholar

Save element to Kindle

To save this element to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Publishing Romance Fiction in the Philippines
Available formats
×

Save element to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Publishing Romance Fiction in the Philippines
Available formats
×

Save element to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Publishing Romance Fiction in the Philippines
Available formats
×