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Dismissing subliminal perception because of its famous problems is classic “baby with the bathwater”

Published online by Cambridge University Press:  24 January 2014

Matthew Finkbeiner  and
Max Coltheart
Matthew Finkbeiner
Affiliation:
Department of Cognitive Science and ARC Centre of Excellence in Cognition and Its Disorders, Macquarie University, Sydney, NSW 2109, Australia. matthew.finkbeiner@mq.edu.auwww.maccs.mq.edu.au/~mfinkbeimax.coltheart@mq.edu.auwww.maccs.mq.edu.au/~max/
Max Coltheart
Affiliation:
Department of Cognitive Science and ARC Centre of Excellence in Cognition and Its Disorders, Macquarie University, Sydney, NSW 2109, Australia. matthew.finkbeiner@mq.edu.auwww.maccs.mq.edu.au/~mfinkbeimax.coltheart@mq.edu.auwww.maccs.mq.edu.au/~max/
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Abstract

Newell & Shanks (N&S) appeal to well-known problems in establishing subliminality to argue that there is little convincing evidence that subliminally presented stimuli can affect decision making. We discuss how recent studies have successfully addressed these well-known problems and, in turn, have revealed clear evidence that subliminally presented stimuli can affect decision making.

Information

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 27
Copyright
Copyright © Cambridge University Press 2014 

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