We study hyperbolicity properties of the moduli space of polarized abelian varieties (also known as the Siegel modular variety) in characteristic p. Our method uses the plethysm operation for Schur functors as a key ingredient and requires a new positivity notion for vector bundles in characteristic p called
$(\varphi,D)$-ampleness. Generalizing what was known for the Hodge line bundle, we also show that many automorphic vector bundles on the Siegel modular variety are
$(\varphi,D)$-ample.