The number of global environmental institutions has increased dramatically over the past decade. Yet environmental governance is widely seen as failing. Focusing on biodiversity politics, we argue that many key governance institutions, particularly those advancing market solutions, are themselves deeply implicated in this persistent failure. Drawing on the sociology of expertise, we show how two recently established institutions – the European Business and Nature Platform and the Network for Greening the Financial System – attempt to address the uncomfortable reality of biodiversity governance failures and the risks of their own future failures by creating a series of diversions to deflect attention and by displacing the focus of biodiversity governance from core issues to their own efforts to develop metrics. These dynamics render these institutions both ‘failure-proof’ and inherently ‘failure-prone’, ultimately reinforcing rather than resolving the problems they aim to address.
