Book contents
- The Cambridge Handbook of Implicit Bias and Racism
- Cambridge Handbooks in Psychology
- The Cambridge Handbook of Implicit Bias and Racism
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Foreword
- Taking Stock of Explicit and Implicit Prejudice
- 1 Report from the NSF Conference on Implicit Bias
- Section I What is Implicit Bias and (How) Can We Measure It?
- Section II Do Measures of Implicit Bias Predict Cognition and Behavior?
- Section III Challenges of Research on Implicit Bias
- Section IV Improving Measurement and Theorizing About Implicit Bias
- Introduction
- 15 Methodological Issues in the Study of Implicit Attitudes
- 16 The Bias of Crowds: Rethinking Implicit Bias in Social Context
- 17 Latent State–Trait Analyses for Process Models of Implicit Measures
- 18 Increasing the Validity of Implicit Measures: New Solutions for Assessment, Conceptualization, and Action Explanation
- 19 A Model of Moderated Convergence between Explicit Dispositions, Implicit Dispositions, and Behavior
- 20 Complications in Predicting Intergroup Behavior from Implicit Biases: One Size Does Not Fit All
- Section V How to Change Implicit Bias?
- Section VI Explicit Prejudice; Alive and Well?
- Section VII The Public’s (Mis)understanding of Implicit Bias
- Index
- References
16 - The Bias of Crowds: Rethinking Implicit Bias in Social Context
from Section IV - Improving Measurement and Theorizing About Implicit Bias
Published online by Cambridge University Press: 21 December 2024
Book contents
- The Cambridge Handbook of Implicit Bias and Racism
- Cambridge Handbooks in Psychology
- The Cambridge Handbook of Implicit Bias and Racism
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Foreword
- Taking Stock of Explicit and Implicit Prejudice
- 1 Report from the NSF Conference on Implicit Bias
- Section I What is Implicit Bias and (How) Can We Measure It?
- Section II Do Measures of Implicit Bias Predict Cognition and Behavior?
- Section III Challenges of Research on Implicit Bias
- Section IV Improving Measurement and Theorizing About Implicit Bias
- Introduction
- 15 Methodological Issues in the Study of Implicit Attitudes
- 16 The Bias of Crowds: Rethinking Implicit Bias in Social Context
- 17 Latent State–Trait Analyses for Process Models of Implicit Measures
- 18 Increasing the Validity of Implicit Measures: New Solutions for Assessment, Conceptualization, and Action Explanation
- 19 A Model of Moderated Convergence between Explicit Dispositions, Implicit Dispositions, and Behavior
- 20 Complications in Predicting Intergroup Behavior from Implicit Biases: One Size Does Not Fit All
- Section V How to Change Implicit Bias?
- Section VI Explicit Prejudice; Alive and Well?
- Section VII The Public’s (Mis)understanding of Implicit Bias
- Index
- References
Summary
Implicit bias has always been understood as an individual attitude that is rooted in one’s social environment. However, in practice, the field has focused more heavily on the individual attitude, to the neglect of the social environment. In this chapter, we describe an alternative view of implicit bias – the Bias of Crowds model – that reinterprets implicit bias as a feature of social contexts more than persons. In doing so, we argue that, akin to the “wisdom of crowds” effect, implicit bias may emerge as the aggregate effect of individual fluctuations in concept accessibility that are transitory and context-dependent. We also explain how this novel interpretation of implicit bias resolves long-standing concerns regarding the temporal instability and weak predictive validity of implicit attitudes measures. Finally, we review direct empirical tests of the model and its predictions and consider future avenues for research, as well as theoretical and practical implications.
- Type
- Chapter
- Information
- The Cambridge Handbook of Implicit Bias and Racism , pp. 456 - 471Publisher: Cambridge University PressPrint publication year: 2025
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