Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- 1 The Purchase Funnel and Litigation
- 2 Implications of the Consumer Journey to Traditional Consumer Surveys for Litigation
- 3 “They Ruined Popcorn”
- 4 Valuation of Personal Data
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
4 - Valuation of Personal Data
Assessing Potential Harm from Unauthorized Access and Misuse of Personal Information in Consumer Class Actions
from Part I - Understanding Consumer Behavior
Published online by Cambridge University Press: 29 June 2023
Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- 1 The Purchase Funnel and Litigation
- 2 Implications of the Consumer Journey to Traditional Consumer Surveys for Litigation
- 3 “They Ruined Popcorn”
- 4 Valuation of Personal Data
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
Summary
Data is the lifeblood of the digital economy. Much of the data in use today is generated by the everyday activities of consumers as they communicate, shop, travel, work, or engage in routine interactions with other consumers, businesses, and government entities through digital systems, platforms, and media. This has led to an enormous accumulation of data about individual consumers that can directly or indirectly provide information about their characteristics, preferences, activities, or behaviors.
- Type
- Chapter
- Information
- The Cambridge Handbook of Marketing and the Law , pp. 78 - 102Publisher: Cambridge University PressPrint publication year: 2023