
Book contents
- Frontmatter
- Contents
- Culture and communication: the logic by which symbols are connected
- Introduction
- 1 Empiricists and rationalists: economic transactions and acts of communication
- 2 Problems of terminology
- 3 Objects, sense-images, concepts
- 4 Signals and indices
- 5 Transformations
- 6 Theories of magic and sorcery
- 7 The symbolic ordering of a man-made world: boundaries of social space and time
- 8 The material representation of abstract ideas: ritual condensation
- 9 Orchestral performance as a metaphor for ritual sequence
- 10 The physiological basis of sign/symbol sets
- 11 Mapping: time and space as reciprocal representations
- 12 Rank order and orientation
- 13 Examples of binary coding
- 14 Mating prescriptions and proscriptions
- 15 Logic and mytho-logic
- 16 Basic cosmology
- 17 Rites of transition (rites de passage)
- 18 The logic of sacrifice
- 19 Conclusion
- Bibliography
- Index
- Frontmatter
- Contents
- Culture and communication: the logic by which symbols are connected
- Introduction
- 1 Empiricists and rationalists: economic transactions and acts of communication
- 2 Problems of terminology
- 3 Objects, sense-images, concepts
- 4 Signals and indices
- 5 Transformations
- 6 Theories of magic and sorcery
- 7 The symbolic ordering of a man-made world: boundaries of social space and time
- 8 The material representation of abstract ideas: ritual condensation
- 9 Orchestral performance as a metaphor for ritual sequence
- 10 The physiological basis of sign/symbol sets
- 11 Mapping: time and space as reciprocal representations
- 12 Rank order and orientation
- 13 Examples of binary coding
- 14 Mating prescriptions and proscriptions
- 15 Logic and mytho-logic
- 16 Basic cosmology
- 17 Rites of transition (rites de passage)
- 18 The logic of sacrifice
- 19 Conclusion
- Bibliography
- Index
Summary
The concluding paragraphs of Sections 3 and 4 may lead the cynical reader to conclude that I have only set up the elaborate discriminations proposed in Section 2 and Fig. 1 (p. 12) in order to demonstrate that they are inapplicable to practical situations. To some extent this is true! Jakobson, who first emphasised the importance of the polarity metaphor/metonymy made it clear from the start that in actual observable forms of discourse, either verbal or non-verbal, the two modes are always mixed up, though one may predominate over the other. The prototype of a general message-bearing system is not a line of type but the performance of an orchestra where harmony and melody work in combination.
Jakobson's insight has been developed by Lévi-Strauss to provide his celebrated technique of myth interpretation. The key point here is not just that metaphor and metonymy, paradigmatic association and syntagmatic chain, are combined, but that the ‘meaning’ depends upon transformations from one mode into the other and back again.
To see just what Lévi-Strauss is getting at you need to follow through some of his examples in detail. But the formal principles of the method are fairly straight forward. Lévi-Strauss first breaks up the syntagmatic chain of the total myth story into a sequence of episodes. He then assumes that each episode is a partial metaphoric transformation of every other. This implies that the story as a whole can be thought of as a palimpsest of superimposed (but incomplete) metaphoric transformations.
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- Information
- Culture and CommunicationThe Logic by which Symbols Are Connected. An Introduction to the Use of Structuralist Analysis in Social Anthropology, pp. 25 - 28Publisher: Cambridge University PressPrint publication year: 1976