Book contents
- Data-Driven Personalisation in Markets, Politics and Law
- Data-Driven Personalisation in Markets, Politics and Law
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Preface
- Part I Introduction: Theoretical Perspectives
- Part II Themes: Personal Autonomy, Market Choices and the Presumption of Innocence
- Part III Applications: From Personalised Medicine and Pricing to Political Micro-Targeting
- 9 ‘P4 Medicine’ and the Purview of Health Law: The Patient or the Public?
- 10 Personalised Pricing: The Demise of the Fixed Price?
- 11 Data-Driven Algorithms in Criminal Justice: Predictions as Self-fulfilling Prophecies
- 12 From Global Village to Smart City: Reputation, Recognition, Personalisation, and Ubiquity
- 13 Micro-targeting in Political Campaigns: Political Promise and Democratic Risk
- Part IV The Future of Personalisation: Algorithmic Foretelling and Its Limits
- Index
9 - ‘P4 Medicine’ and the Purview of Health Law: The Patient or the Public?
from Part III - Applications: From Personalised Medicine and Pricing to Political Micro-Targeting
Published online by Cambridge University Press: 09 July 2021
- Data-Driven Personalisation in Markets, Politics and Law
- Data-Driven Personalisation in Markets, Politics and Law
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Preface
- Part I Introduction: Theoretical Perspectives
- Part II Themes: Personal Autonomy, Market Choices and the Presumption of Innocence
- Part III Applications: From Personalised Medicine and Pricing to Political Micro-Targeting
- 9 ‘P4 Medicine’ and the Purview of Health Law: The Patient or the Public?
- 10 Personalised Pricing: The Demise of the Fixed Price?
- 11 Data-Driven Algorithms in Criminal Justice: Predictions as Self-fulfilling Prophecies
- 12 From Global Village to Smart City: Reputation, Recognition, Personalisation, and Ubiquity
- 13 Micro-targeting in Political Campaigns: Political Promise and Democratic Risk
- Part IV The Future of Personalisation: Algorithmic Foretelling and Its Limits
- Index
Summary
The development of data-driven personalisation in medicine, as exemplified by the ‘P4’ approach formulated by Leroy Hood and colleagues, may be viewed as consistent with a particular understanding of law’s role in respect of health, and with the dominant ethical principle of autonomy which underpins this. This chapter maps the direction of travel of health law in the UK in recent times against the evolution of personalised medicine. It notes, however, that this offers merely a partial account of the function of law in this context, as well as of the reach of this sub-discipline as a scholarly endeavour.
- Type
- Chapter
- Information
- Data-Driven Personalisation in Markets, Politics and Law , pp. 159 - 173Publisher: Cambridge University PressPrint publication year: 2021
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