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11 - Globalisation and Politeness: A Chinese Perspective

from Part II - Concepts and Cultural Norms Underlying Politeness

Published online by Cambridge University Press:  14 June 2019

Eva Ogiermann
Affiliation:
King's College London
Pilar Garcés-Conejos Blitvich
Affiliation:
University of North Carolina, Charlotte
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Summary

Kádár and Ran’s chapter examines one of the key areas in which Sifianou has enriched politeness research and pragmatics: the relationship between globalisation and politeness. They demonstrate clear differences between academic and lay understandings of the effect of globalisation on politeness, in particular when this issue is examined across cultures. The authors explore the relationship between politeness and globalisation from a Chinese perspective, focusing on popular metadiscursive tendencies that surround politeness and globalisation in Chinese cultural contexts. The metapragmatic phenomena they target are (i) metalexicon/metalanguage: words/expressions that interactants use about im/politeness and ‘globalisation’ and (ii) metadiscourse: discourses on im/politeness and globalisation. Their dataset consists of Chinese online texts, mostly informal news articles and blogs written by Chinese authors. Kádár and Ran provide historical contextualisation for the development of Chinese perceptions of guojihua (‘internationalisation’, a term that is used instead of ‘globalisation’ in the Chinese context) as a beneficial factor for the development of politeness.

Type
Chapter
Information
From Speech Acts to Lay Understandings of Politeness
Multilingual and Multicultural Perspectives
, pp. 280 - 300
Publisher: Cambridge University Press
Print publication year: 2019

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