Book contents
- Genre in English Medical Writing, 1500–1820
- Studies in English Language
- Genre in English Medical Writing, 1500–1820
- Copyright page
- Contents
- Figures
- Image Gallery
- Tables
- Notes on Contributors
- Preface
- Acknowledgements
- Chapter 1 Medical Discourse and Sociocultural Contexts 1500–1820
- Chapter 2 John Arderne’s Afterlife in Manuscript and Print
- Chapter 3 John Mirfield’s Gouernayl of Helþe
- Chapter 4 Surgical Handbooks Translated into Low German
- Chapter 5 Tracing the Early Modern John of Burgundy
- Chapter 6 The Plague in Southern Italy in 1815–1816
- Chapter 7 On Excitability
- Chapter 8 Systems and Centos
- Chapter 9 Medical Vocabulary in English Romantic Literature
- Chapter 10 Foreign Ingredients in Early and Late Modern English Recipes
- Chapter 11 Walter Bailey’s (1529–1593) Medical Genres
- Chapter 12 London Bills of Mortality of the Seventeenth Century
- Chapter 13 Advertising Proprietary Medicines in Pamphlets
- Chapter 14 Persuasion in Hungarian Medical Recipes
- Chapter 15 Persuasion in Early Modern English Medical Recipes
- Chapter 16 Richard III
- Chapter 17 Images and Paratexts
- Preface to the Image Gallery
- Image Gallery
- Index
- References
Chapter 15 - Persuasion in Early Modern English Medical Recipes
Published online by Cambridge University Press: 13 October 2022
Book contents
- Genre in English Medical Writing, 1500–1820
- Studies in English Language
- Genre in English Medical Writing, 1500–1820
- Copyright page
- Contents
- Figures
- Image Gallery
- Tables
- Notes on Contributors
- Preface
- Acknowledgements
- Chapter 1 Medical Discourse and Sociocultural Contexts 1500–1820
- Chapter 2 John Arderne’s Afterlife in Manuscript and Print
- Chapter 3 John Mirfield’s Gouernayl of Helþe
- Chapter 4 Surgical Handbooks Translated into Low German
- Chapter 5 Tracing the Early Modern John of Burgundy
- Chapter 6 The Plague in Southern Italy in 1815–1816
- Chapter 7 On Excitability
- Chapter 8 Systems and Centos
- Chapter 9 Medical Vocabulary in English Romantic Literature
- Chapter 10 Foreign Ingredients in Early and Late Modern English Recipes
- Chapter 11 Walter Bailey’s (1529–1593) Medical Genres
- Chapter 12 London Bills of Mortality of the Seventeenth Century
- Chapter 13 Advertising Proprietary Medicines in Pamphlets
- Chapter 14 Persuasion in Hungarian Medical Recipes
- Chapter 15 Persuasion in Early Modern English Medical Recipes
- Chapter 16 Richard III
- Chapter 17 Images and Paratexts
- Preface to the Image Gallery
- Image Gallery
- Index
- References
Summary
The study of persuasion in texts focuses on the means and strategies to alter the audience’s attitude and on bringing about a change in their minds. Persuasion can seldom be associated with linguistic phenomena or categories, or in other words, linguistic categories often contribute towards the persuasiveness of a text, carrying other functions at the same time. This chapter will investigate the ways in which persuasion is interlaced with the informative and instructive contents of Early Modern English medical recipes, looking beyond the customary recipe collections into other medical genres and the recipes embedded in their texts. The approach adopts metadiscourse analysis as a tool to map linguistic item inventories by which to anchor the classical concepts of persuasion to linguistic phenomena. The study suggests that persuasion in medical recipes resides in such linguistic phenomena that can be identified by metadiscourse categories. The approach provides a useful tool for triangulating one’s observations about the persuasiveness of a text. One of the trends emerging in the Early Modern English period is the increasing variety of metadiscourse classes used in recipes.
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- Genre in English Medical Writing, 1500–1820Sociocultural Contexts of Production and Use, pp. 254 - 277Publisher: Cambridge University PressPrint publication year: 2022
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