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from Part IV - Bernstein as Musical and Cultural Ambassador
Published online by Cambridge University Press: 06 April 2024
The growth of Bernstein’s career coincided with the growth of television, so many knew him through his broadcasts. His fifty-three hour-long award-winning Young People’s Concerts (1958−72) are among his most significant television work and were seen at their height by nearly ten million in the USA and in over forty countries. In each show, the maestro would expound on some musical principle, with clarity and appeal, accompanied by demonstrations by him and the New York Philharmonic. While the series clearly shows Bernstein’s brilliant pedagogy, a deeper story lies beneath. No other musician in the late twentieth century so fully addressed the issues of the day as did Bernstein, and no other classical musician has ever been so widely seen. Through his Young People’s Concerts, the maestro not only spread his love of music but also raised his artistic voice from this bully pulpit to work for a better world.
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