Book contents
- Frontmatter
- Dedication
- Contents
- List of Figures
- List of Tables
- Acknowledgments
- 1 Introduction
- 2 How the Ballot “Nudges” Voters
- 3 Ballot Architecture in the Progressive Era
- 4 The Personal Vote Era, 1940–2000
- 5 Ballot Architecture in the Contemporary Partisan Era
- 6 Reconsidering the American Ballot
- Bibliography
- Index
2 - How the Ballot “Nudges” Voters
Published online by Cambridge University Press: 27 November 2020
Book contents
- Frontmatter
- Dedication
- Contents
- List of Figures
- List of Tables
- Acknowledgments
- 1 Introduction
- 2 How the Ballot “Nudges” Voters
- 3 Ballot Architecture in the Progressive Era
- 4 The Personal Vote Era, 1940–2000
- 5 Ballot Architecture in the Contemporary Partisan Era
- 6 Reconsidering the American Ballot
- Bibliography
- Index
Summary
This chapter demonstrates how ballot formats can nudge voters.Applying concepts from behavioral economics, we argue that the structure in which choices are presented can nudge voters toward certain decisions.We then apply this theoretical structure to the major types of ballots used in the United States and develop expectations as to how various ballot formats will affect election outcomes.
- Type
- Chapter
- Information
- The Politics of Ballot DesignHow States Shape American Democracy, pp. 15 - 36Publisher: Cambridge University PressPrint publication year: 2020