Element contents
Series: Elements in the Renaissance
Risks in Renaissance Art
Production, Purchase, and Reception
Published online by Cambridge University Press: 11 January 2024
Summary
This Element represents the first systematic study of the risks borne by those who produced, commissioned, and purchased art, across Renaissance Europe. It employs a new methodology, built around concepts from risk analysis and decision theory. The Element classifies scores of documented examples of losses into 'production risks', which arise from the conception of a work of art until its final placement, and 'reception risks', when a patron, a buyer, or viewer finds a work displeasing, inappropriate, or offensive. Significant risks must be tamed before players undertake transactions. The Element discusses risk-taming mechanisms operating society-wide: extensive communication flows, social capital, and trust, and the measures individual participants took to reduce the likelihood and consequences of losses. Those mechanisms were employed in both the patronage-based system and the modern open markets, which predominated respectively in Southern and Northern Europe.
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- Series: Elements in the RenaissanceOnline ISBN: 9781009402514Publisher: Cambridge University PressPrint publication: 21 March 2024
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