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Linking Consumer Health Perceptions to Consumption of Nonalcoholic Beverages

Published online by Cambridge University Press:  15 September 2016

Hyeyoung Kim  and
Lisa A. House
Hyeyoung Kim
Affiliation:
Food and Resource Economics Department at University of Florida, Gainesville
Lisa A. House*
Affiliation:
Food and Resource Economics Department at University of Florida, Gainesville
*
Corresponding Author: Lisa House ▪ Food and Resource Economics Department ▪ University of Florida ▪ PO Box 110240 ▪ Gainesville, FL 32611-0240 ▪ Phone 352.294.7653 ▪ Email lahouse@ufl.edu.
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Abstract

This study explored factors influencing consumers' beverage consumption. Consumers drank greater shares of beverages perceived as healthy and, in most cases, drank smaller shares of a beverage when they perceived alternative beverages as more healthy. One exception was carbonated sugar-sweetened beverages; the share of their consumption increased as health perceptions of 100 percent juice increased and vice versa. Another important determinant of beverage consumption share was objective and subjective health knowledge. Beverage drinking habit, which was measured by whether a beverage was consumed daily or weekly, was the most significant factor in explaining a beverage's diet share.

Keywords

beverageconsumptionperceptionsugar
Type
Selected Papers
Information
Agricultural and Resource Economics Review , Volume 43 , Issue 1 , April 2014 , pp. 1 - 16
Copyright
Copyright © 2014 Northeastern Agricultural and Resource Economics Association 

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