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Investigating vehicle interior designs using models that evaluate user sensory experience and perceived value

Published online by Cambridge University Press:  12 September 2019

Ching-Chien Liang Open the ORCID record for Ching-Chien Liang [Opens in a new window] ,
Ya-Hsueh Lee ,
Chun-Heng Ho  and
Kuo-Hsiang Chen
Ching-Chien Liang
Affiliation:
Department of Industrial Design, National Cheng Kung University, No.1, University Rd., Tainan701, Taiwan (ROC) Department of Popular Music Industry, Southern Taiwan University of Science and Technology, No. 1, Nan-Tai Street, Yongkang District, Tainan, Taiwan (ROC)
Ya-Hsueh Lee*
Affiliation:
Department of Visual Communication Design, Southern Taiwan University of Science and Technology, No. 1, Nan-Tai Street, Yongkang District, Tainan, Taiwan (ROC)
Chun-Heng Ho
Affiliation:
Department of Industrial Design, National Cheng Kung University, No.1, University Rd., Tainan701, Taiwan (ROC)
Kuo-Hsiang Chen
Affiliation:
School of Art and Design, Fuzhou University of International Studies and Trade, No. 28, Yuhuan Road, Shouzhan New District, Changle, Fuzhou City, Fujian Province, PR CHINA
*
Author for correspondence: Ya-Hsueh Lee, snow8708@stust.edu.tw
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Abstract

This study adopted a Kansei engineering methodology to examine users’ Kansei values toward automotive interior designs by conducting experiments under two models: sensory experience and perceived value evaluation models. In the sensory experience model, 60 participants were recruited to experience using 27 vehicle samples and to assign scores to eight Kansei keywords. Hayashi's quantification theory type 1 was used to calculate the weight of 12 interior space items and 40 interior design categories. In the perceived value evaluation model, 60 participants completed a questionnaire on the influence levels of the Kansei keywords on their Kansei values from the perspectives of four consumer perceived value dimensions. The questionnaire scores were then evaluated using factor analysis to extract nine primary factors affecting participants’ perceptions. This study determined that the interesting and dynamic perceptions corresponded to five design items under the Excitement Quality factors, vigorous and recreational perceptions corresponded to four items under the Relaxation and Comfort factor, and technological and luxurious perceptions corresponded to six items under the Luxury and Splendor factor and the Esteemed Image factor. These findings can help designers and researchers in the relevant sectors create automotive interior designs that fulfill the expectations of users.

Keywords

Automotive interiorKansei engineeringperceived value evaluationsensory experience
Type
Research Article
Information
AI EDAM , Volume 34 , Special Issue 3: Thematic Collection: Fablabs, Makerspaces, and Design Spaces , August 2020 , pp. 401 - 420
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Copyright
Copyright © Cambridge University Press 2019

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Footnotes

*

The author affiliations have been corrected since original publication. A corrigendum notice detailing the correction has also been published: https://doi.org/10.1017/S0890060420000244.

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