Although consumers have a high opinion of locally grown produce, they do not consider origin as important as other factors in produce selection. Inconvenience is a major barrier to purchasing local produce. In a rural community in Maine, the Farm Fresh Project tested an intervention designed to exploit consumers' high regard for locally grown produce and also overcome the inconvenience of buying it. Each week for six weeks in the summer of 1997, employees at three worksites were offered tastings of locally grown produce, information about the produce, and an opportunity to order it at their workplaces. Changes in purchases of locally grown produce were compared with changes among employees at three matched control worksites. More than a quarter of workers at intervention worksites ordered produce through the project. Significant numbers of employees at intervention worksites who had not bought locally grown produce earlier in the summer bought it at outlets in the community during the four weeks following the intervention. Visits to the community farmers' market, purchases at roadside stands, pick-your-own purchases, and purchases of locally grown produce, both overall and at locations other than at the farmers' market, increased significantly in the intervention group. Among workers at control sites, only roadside stand purchases increased significantly. It appears that the opportunity to taste and purchase locally grown produce at a convenient venue, the workplace, motivated consumers to overcome barriers to purchasing locally grown produce at less convenient venues outside of the workplace. Temporary farm stands at workplaces may offer a promising new direct market for farmers.

Conservation tillage (CS) is used widely in rainfed and sprinkler-irrigated production systems but adoption of CS on furrow-irrigated cropland has been limited. Some crops and crop rotations are more conducive to conservation tillage under furrow irrigation than others. The objective of this research was to evaluate CS in a furrowirrigated crop rotation of corn, soybean, winter barley, and dry bean at Fruita, Colorado in 1991 and 1992. Infiltration rates were 24 and 50% higher and advance times were 37 and 25% longer in the CS treatment during 1991 and 1992, respectively, compared with conventional tillage (CV). Furrows in the CV treatment were 8 and 25% wider than those in the CS treatment after the first and sixth irrigations, respectively. This indicates more soil movement with CV than with CS. In 1992, soil water content in the CS treatment was 17, 17, and 27% higher than with CV throughout the growing season for corn, soybean, and dry bean, respectively. Grain yields of winter barley, soybean, dry bean, and corn were not affected significantly by tillage treatment. Profitability of CS and CV was quite similar when all four crops in the rotation were considered together. This research was conducted under conditions expected to be similar to those that could be used by growers and indicates that corn, soybean, winter barley, and dry bean can be grown successfully in rotation using conservation tillage under furrowirrigated conditions. Successful adoption of conservation tillage under furrow irrigation will require growers to adopt encompassing new production management practices and possibly purchase new equipment such as planters and cultivators that will operate in high residue conditions, and growers must overcome any psychological barriers they may have to maintaining high amounts of surface crop residue when furrow irrigating.

Nearly 32% of consumers surveyed at four supermarkets and one private direct market in New Jersey reported having prior awareness of integrated pest management (IPM). However, knowledge of IPM does not appear homogeneous across all demographic segments. This study empirically evaluates which socioeconomic characteristics suggest that a consumer will be more likely to have existing knowledge of IPM. Results indicate that those who had higher levels of education, had visited a farmers' market within the previous five years, had no children, grew fruits and vegetables at home, were female, or had regularly used media reports about food safety were more likely to claim awareness of IPM.

Anticipated advances in biotechnology and sustainable land management, in combination with the availability of high-quality lands, suggest a level of food production that will sustain twice the current global population. However, lack of political will, insufficient investments in modern agriculture, and a general apathy to the tenets of sustainable land management threaten food security in Third World countries, and in some, contribute to poverty and famine. From a global land-productivity point of view, the specter of Malthusian scenarios seems unwarranted. Sadly, however, local and regional food shortages are likely to continue to occur unless mechanisms for equitable food distribution, effective technical assistance, and infusions of capital for infrastructure development are implemented in some developing countries.

Farming systems are often complex elaborations of the human societies to which they belong, with many traditional and social implications. Untangling the main social and structural constraints may improve productivity without an increase in environmental costs. Integration of cereal and sheep farming throughout the Mediterranean basin has been traditional. Mutually beneficial relationships between the sheep industry and cereal farming, and the vital role of forage legumes in meeting the modest needs of sheep for nitrogen, are stressed. This agropastoral system, however, is endangered in central Spain mainly because the pastoralist (sheep owner) is land-less, while the cultivator (land owner) has little interest in enforcing the law; fees for grazing rights are very low. Farmers, particularly young farmers, reject the current sheep operation because of the harsh working conditions. Restructuring of the grazing system would require a new policy scenario that would link European Union farm subsidies to structural reforms and would stress cooperative behavior.

During the present decade, Austria has experienced a dramatic increase in organic farming among those countries that comprise the European Union (EU). For example, in 1992, approximately 2,000 farms were practicing organic, ecological, or biodynamic farming methods. By 1997 the number of certified organic farms plus those in transition from conventional farming had increased 10-fold to some 20,000 farms. This represents almost 9% of the total farms in Austria and an area of 345,375 ha, or 10% of the total cultivated farmland. The largest concentration of organic farms is in regions with a high proportion of alpine grassland or pastures. Approximately 50% of the organic farms range in size from 5 to 15 ha. The strong organic movement in Austria can be attributed to a) government subsidies which provide incentives to organic farmers and b) widespread acceptance of organic products and their brand names by large food chains and supermarkets. More than 60% of organic farmers are affiliated with associations and organizations that provide advisory and support services in marketing activities. Certification of organic farms and food processors is conducted by seven monitoring bodies according to EU regulation No. 2092/91, which guarantees legallybinding standards of food safety and quality to EU consumers, and according to the Austrian Alimentari Codex. Since January 1998, all monitoring/certifying bodies in Austria must verify accreditation according to regulation European Norm 45011. The major supermarket chain offers a variety of organic dairy and meat products, as well as organic ice cream, pizza, vegetables, fruits, baby foods, and bread. The current domestic wholesale value of organic products marketed from Austrian farms is approximately 170 million US$ annually. Unfortunately, funding for support of scientific research and extension to enhance organic farming and marketing has not kept pace with the increasing number of organic farms and farmers. Additional funding is essential to ensure the sustainable development of the organic movement and the organic market.