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The determinants of the intention to purchase animal welfare-friendly meat products in Spain

Published online by Cambridge University Press:  01 January 2023

A Gracia
A Gracia*
Affiliation:
Unidad de Economía Agroalimentaria y de los Recursos Naturales, Centro de Investigación y Tecnología Agroalimentaria de Aragón (CITA), Avda Montañana 930, 50059 Zaragoza, Spain
*
email: agracia@aragon.es
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Abstract

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The aim of this paper is to analyse the intention to purchase animal welfare-friendly meat products and determine the factors explaining this intention. Additionally, a model of the intention to purchase animal welfare-friendly meat products has been developed based on the Theory of Planned Behaviour (TPB). This model has been specified as a two-equation multivariate ordered probit model and estimated using data from a survey conducted in Spain in 2008. Results indicate that one of the most important factors associated with the intention to purchase animal welfare-friendly meat products was consumer self-identification with ethical issues. Second, findings suggested that, as the Theory of Planned Behaviour states, other factors related to the intention to purchase these products were attitudes, subjective norms and perceived behavioural control.

Keywords

animal welfareattitudesconsumerordered probitsubjective normsTheory of Planned Behaviour
Type
Research Article
Information
Animal Welfare , Volume 22 , Issue 2 , May 2013 , pp. 255 - 265
Copyright
© 2013 Universities Federation for Animal Welfare

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