Published online by Cambridge University Press: 19 August 2008
The 1930s in the United States marked a turning point in the relationship of the architectural profession to both the government and corporations. The federal government and large corporations, began to hold design competitions to stimulate the building industry during the Depression. This caught the American Institute of Architects unprepared and led to the transformation of the profession from one grounded in the ideal of the architect-artist to one whose survival depends, in part, upon business acumen, technical competence, and public relations skill.