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Economic man: Self-interest and rational choice

Published online by Cambridge University Press:  22 December 2005

Daniel John Zizzo
Daniel John Zizzo*
Affiliation:
School of Economics, University of East Anglia, Norwich, NR7 4TJ, United Kingdomhttp://www.uea.ac.uk/~ec601
*
d.zizzo@uea.ac.uk
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Abstract

“Economic man” assumes not only self-interest, but also rationality of choices. The finding that ultimatum game offers can be explained by ambiguity aversion as well as pessimism, plus other findings, suggests the usefulness of taking bounded rationality more into account. Neurodevelopmental and heritability research supports the authors' emphasis on the importance of social learning and socialization.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 28 , Issue 6 , December 2005 , pp. 837 - 838
Copyright
Copyright © Cambridge University Press 2005

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