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Published online by Cambridge University Press: 29 April 2014
Huang & Bargh's (H&B's) general picture might underestimate the role played by conscious self and overestimate the behavioral inconsistencies at the personal level. This follows from how they delimit the goals under consideration: Their theses that goals are not consciously selected and that the conscious self is involved just in post hoc rationalization should also be tested against concrete and long-term goals.
Target article
The effects of being conscious: Looking for the right evidence
Related commentaries (1)
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