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The problem of the null in the verification of unconscious cognition

Published online by Cambridge University Press:  24 January 2014

Eric Luis Uhlmann
Eric Luis Uhlmann*
Affiliation:
HEC Paris – School of Management, Management and Human Resources Department, 78351 Jouy-en-Josas, France. eric.luis.uhlmann@gmail.com
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Abstract

Newell & Shanks (N&S) argue that when awareness measures are more reliable and valid, greater evidence of awareness of supposedly unconscious influences is revealed. A related issue is that unconsciousness is typically the null hypothesis that evidence of awareness will not emerge. As it is difficult to conclude the null, it is also difficult to conclude a lack of conscious awareness.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 42 - 43
Copyright
Copyright © Cambridge University Press 2014 

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