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The weirdest brains in the world

Published online by Cambridge University Press:  15 June 2010

Joan Y. Chiao  and
Bobby K. Cheon
Joan Y. Chiao
Affiliation:
Department of Psychology, Northwestern University, Evanston, IL 60208. jchiao@northwestern.edubobbycheon2012@u.northwestern.eduhttp://culturalneuro.psych.northwestern.edu/Lab_Website/Welcome.html
Bobby K. Cheon
Affiliation:
Department of Psychology, Northwestern University, Evanston, IL 60208. jchiao@northwestern.edubobbycheon2012@u.northwestern.eduhttp://culturalneuro.psych.northwestern.edu/Lab_Website/Welcome.html
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Abstract

Henrich et al. provide a compelling argument about a bias in the behavioral sciences to study human behavior primarily in WEIRD populations. Here we argue that brain scientists are susceptible to similar biases, sampling primarily from WEIRD populations; and we discuss recent evidence from cultural neuroscience demonstrating the importance and viability of investigating culture across multiple levels of analysis.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 33 , Issue 2-3 , June 2010 , pp. 88 - 90
Copyright
Copyright © Cambridge University Press 2010

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