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Wired but not WEIRD: The promise of the Internet in reaching more diverse samples

Published online by Cambridge University Press:  15 June 2010

Samuel D. Gosling ,
Carson J. Sandy ,
Oliver P. John  and
Jeff Potter
Samuel D. Gosling
Affiliation:
Department of Psychology, University of Texas, Austin, TX 78712. samg@mail.utexas.eduwww.samgosling.comcjosandy@mail.utexas.eduwww.carsonsandy.com
Carson J. Sandy
Affiliation:
Department of Psychology, University of Texas, Austin, TX 78712. samg@mail.utexas.eduwww.samgosling.comcjosandy@mail.utexas.eduwww.carsonsandy.com
Oliver P. John
Affiliation:
Department of Psychology, University of California, Berkeley, CA 94720. o_johnx5@berkeley.eduhttp://www.ocf.berkeley.edu/~johnlab/
Jeff Potter
Affiliation:
Atof Inc., Cambridge, MA 02139. research@outofservice.comhttp://research.outofservice.com/
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Abstract

Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S. sample were not in the 18–22 (college) age group.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 33 , Issue 2-3 , June 2010 , pp. 94 - 95
Copyright
Copyright © Cambridge University Press 2010

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References

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