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Entrepreneurship in the textbook business in modern East Asia: Kinkōdō of Meiji Japan and the Commercial Press of early twentieth-century China1
Published online by Cambridge University Press: 31 August 2017
Abstract
This article compares the ways in which two major textbook publishers in East Asia – namely Kinkōdō in Meiji Japan and the Commercial Press in early twentieth-century China – practised the Western model of corporations to build a new kind of publishing business in their respective societies, which were undergoing significant transformation. The study suggests that, although the use of the model could imply global business convergence, its transplantation process was largely shaped by entrepreneurs who negotiated the Western model as an alternative newly opened to them and brought to light variant forms of practice tailored to serve their own aspirations in corporate directions such as industrial integration and ownership structure. The two cases present two distinct patterns of developing a new textbook publishing business under the same corporation model.
Keywords
- Type
- Articles
- Information
- Bulletin of the School of Oriental and African Studies , Volume 80 , Issue 3 , October 2017 , pp. 547 - 569
- Copyright
- Copyright © SOAS, University of London 2017
Footnotes
1
This work is part of a research project supported by the Hong Kong General Research Fund (Project No. 643412). We thank Pearl Chih for her help in gathering important materials related to Kinkōdō and Duane So for his editorial assistance. We are also indebted to the two anonymous reviewers for their constructive feedback and suggestions.
References
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21 There is a growing body of literature in Chinese on the Commercial Press and its major figures including Zhang Yuanji and Wang Yunwu. Substantive monographic studies include Ye Song Manying, Cong Hanlin dao chubanjia; Jiarong, Wang 汪家熔, Shangwu yinshuguan shiji qita 商務印書館史及其他 (Beijing: Zhongguo shuji chubanshe, 1998)Google Scholar; Wu, Zhou 周武, Zhang Yuanji 張元濟 (Shanghai: Shanghai jiaoyu chubanshe, 1999)Google Scholar; Yang, Yang 楊揚, Shangwu yinshuguan 商務印書館 (Shanghai: Shanghai jiaoyu chubanshe, 2000)Google Scholar; and Jiaju, Li 李家駒, Shangwu yinshuguan yu jindai zhishi wenhua de chuanbo 商務印書館與近代知識文化的傳播 (Hong Kong: Xianggang zhongwen daxue chubanshe, 2007)Google Scholar, among others. Apart from Reed, Gutenberg in Shanghai, 161–225, monograph theses in European languages on the Commercial Press include Drège, Jean-Pierre, La Commercial Press de Shanghai, 1897–1949 (Paris: Institut des hautes études chinoises, Collège de France, 1978)Google Scholar and Florence Chien, “The Commercial Press and modern Chinese publishing 1987–1949”, (MA thesis, University of Chicago, 1970). Culp, Robert, Articulating Citizenship (Cambridge, MA: Harvard University Asia Center, 2007), 19–54 CrossRefGoogle Scholar provides a succinct account of the early history of the Commercial Press largely based on Reed.
22 Prior to its registration with the Qing Commercial Bureau in Shanghai, the company may have attempted to register in Hong Kong in 1905; see Su Jilang (Billy K.L. So) 蘇基朗, and Sufumi So 蘇壽富美, “Zaoqi Shangwu yu Xianggang 早期商務與香港”, Shanghai xue 上海學 4, forthcoming. Cf. Wang Fei-hsien, “Creating new order in the new knowledge economy” (PhD diss., University of Chicago, 2012), 178, n.16.
23 Zhou, Chang 長洲, “Shangwu yingshuguan zaoqi gudong 商務印書館的早期股東”, in Shangwu yinshuguan 商務印書館 (ed.), Shangwu yinshuguan jiushiwu nian 商務印書館九十五年 (Beijing: Shangwu yinshuguan, 1992), 642–55Google Scholar, esp. 650; Shangwu yinshuguan 商務印書館, “Shangwu yingshuguan chengji gailüe 商務印書館成績概略 (1914)”, in Yonggui, Wu 吳永貴 (ed.), Minguo shiqi chubanshiliao huibian 民國時期出版史科彚编 (Beijing: Guojia tushuguan chubanbu, 2013), 1/3–4Google Scholar; Shanghai newspaper Shenbao 申報, 1 February 1914.
24 Although the assassin was arrested and convicted, the case remained unresolved as the Xia family dropped their pursuit of its mastermind when the assassin was executed. For a brief account of the complexity of the case, see Reed, Gutenberg in Shanghai, 216.
25 The company's own booklet Shangwu yinshuguan zhilüe 商務印書館志略 (Shanghai: Shanghai Shanghai Shangwu yinshuguan, 1928)Google Scholar explains these undertakings.
26 Florence Chien, “The Commercial Press”, holds the view that in the years between 1933 and 1936 the company experienced its most productive phase (p. 42), mainly based on the sheer number of books being published each year. However, more than 1.6 million copies of a single history textbook were printed in the 1930s, for instance. Cases such as this could have boosted the number of publications on record; see Yuan, Bi 畢苑, Jianzao changshi: jiaokeshu yu jindai Zhongguo wenhua zhuanxing 建造常識：教科書與近代中國文化轉型 (Fuzhou: Fujian jiaoyu chubanshe, 2010), 158–9Google Scholar. The company's dominant position against its competitors in 1930 is discussed later in this article.
27 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 39–64; Li Jiaju, Shangwu yinshuguan yu jindai zhishi wenhua de chuanbo, 49–82, 161–71; Culp, Articulating Citizenship, 43–52.
28 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 76–8. Regarding competition among the three companies, see Yahagi Katsumi, Dai-nippon tosho hyakunen-shi, 39–52, 313.
29 Richter, “Entrepreneurship and culture”.
30 Culp, Articulating Citizenship, 43–52.
31 Shanghai Municipal Archives (SMA), file no. 313-1-128-67.
32 For the educational reforms and textbook system in the Meiji era, see Kokumin kyōiku shōreikai 囯民敎育獎励会 (ed.), Kyōiku gojūnenshi 敎育五十年史 (Tokyo: Nihon tosho sentā, 1982), 223–48Google Scholar; Yahagi Katsumi, Dai-nippon tosho hyakunen-shi, 13–38; Tomitarō, Karasawa 唐澤冨太郎, Kyōkasho no rekisi 教科書の歴史 (Tokyo: Sōbunsha, 1956), 146–90, 191–201 Google Scholar; Marshall, Byron K., Learning to Be Modern (Boulder, CO: Westview, 1994)Google Scholar; Lincicome, Mark E., Principle, Praxis, and the Politics of Educational Reform in Meiji Japan (Honolulu, HI: University of Hawaii Press, 1995)Google Scholar; Duke, Benjamin, The History of Modern Japanese Education (New Brunswick, NJ: Rutgers University Press, 2009)Google Scholar.
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43 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 72–5, 85–6. For an account of the keen competition between Fuji Paper and its rival Ōji Paper Company Limited (Ōji seishi yūgensekinin gaisha 王子製紙有限責任会社) of Mitsui Zaibatsu, and their subsequent concerted efforts at co-ordination that created a competitive Japanese paper-making industry to compete in international paper markets, see Toshiyuki, Shinomiya 四宫俊之, Kindai nihon seishigyō no kyōsō to kyōchō 近代日本製紙業の競爭と協調 (Tokyo: Nihon keizai hyōronsha, 1997)Google Scholar.
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48 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 76–85. On the Commercial Press's printing operations from its early years, see Li Jiaju, Shangwu yinshuguan yu jindai zhishi wenhua de chuanbo, 29; Ye Song Manying, Cong Hanlin dao chubanjia, 145–6. Reed provides a detailed account of technology transfer and expansion of the Commercial Press's printing operation. See Reed, Gutenburg in Shanghai, 128–60.
49 The lead founder of Tokyo Kikai was Nakamura Michita (中村道太), who was also one of the key founders and the first president of Yokohama Specie Bank in 1880 as well as the founder of No. 8 National Bank in 1877. Nakamura was close to Fukuzawa Yukichi and had earlier joined Maruya Trading Company (Maruya shōsha 丸屋商社) in Yokohama, which later turned into the renowned, long-lasting publisher Maruzen, one of the major textbook publishers, as mentioned earlier in this article. See Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 76–8. For Nakamura's banking career, see Takagaki Torajirō 高垣寅次郎, “Fukuzawa Yukichi no mittsu no shokan 福沢諭吉の三つの書翰”, Mita shōgaku kenkyū 三田商學研究4/4, 1961, 1–18.
50 The total could come to more than 1,500 yen. Wenzhe, Chen 陳文哲, Putong yingyong wulijiazokeshu 普通應用物理教科書 (Shanghai or Tokyo: Changming gongsi, 1907; available in the National Library in Beijing), 1–18 Google Scholar.
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52 For instance, one of the company's advertisements highlighted the recent high-profile hiring of a seasoned engineer, Zhou Hougun (周厚坤), who was educated at Massachusetts Institute of Technology in the United States and worked in a US aircraft manufacturing industry; see Nongshang gongbao 農商公報 [An Official Bulletin on Agriculture and Business], 15 May 1916 and 15 October 1919.
53 The Chinese typewriter was one of the award-winning products in the late 1920s, although the machine generated little profit in the 1930s and barely survived thanks to tax exemption that the government granted in protecting local industries. See IMHA, file no. 17-22-030-01.
54 Amagai Kenzaburō, Chūkaminkoku jitsugyōmeikan, 1115 and 1105 respectively. The Commercial Press also had a printing ink factory as its subsidiary but no more than 20 per cent of the total production was sold at least until 1927 (p. 738).
55 For the currency printing deal with Zhejiang Xingye (淅江興業) Bank, see SMA, file no. 6-268-1-606; for the one with Siming (四明) Bank, see SMA, file no. 6-4279-1-265-44; for the one with Yanye (鹽業) Bank and three other smaller banks, see SMA, file no. 3-4267-1-26-82.
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58 Shinbun kiji bunko nippon 新聞記事文庫日本 (23-043) jiji-shinpō 時事新報, 13 March 1931–18 April 1931, http://www.lib.kobe-u.ac.jp/das/jsp/ja/ContentViewM.jsp?METAID=00484669&TYPE=IMAGE_FILE&POS=1 (retrieved 27 October 2013).
59 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 68–70.
60 Li Jiaju, Shangwu yinshuguan yu jindai zhishi wenhua de chuanbo, 28–9; Zhou Wu, Zhang Yuanji, 99–104.
61 Regarding Ye's role as director of the Commercial Press from 1913 to 1932, see Changzhou, Liang 梁長洲, “Shangwu yinshuguan lijie dongshi minlu 商務印書館歷屆董事名錄”, in Yuanfang, Song 宋原放 (ed.), Zhongguo chuban shiliao 中國出版史料近代部分 (Wuhan: Hubei jiaoyu chubanshe, 2004), 3/35–7Google Scholar. For a recent work on Zhejiang Industrial Bank, see Guosheng, Li 李國勝, Zhejiang xingye yinhang yanjiu 浙江興業銀行研究 (Shanghai: Shanghai caijing daxue chubanshe, 2009)Google Scholar.
62 Wu Xiang, Cong yinshua zuofang, 340. This practice was common among major Republican-era Chinese corporations; see Li Yixiang, Jindai Zhongguo yinhang yu qiye de guanxi, 211–3.
63 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 18–28, 86–93.
64 A sample retailing contract between a bookstore and Kinkōdō can be found in Masaru, Inaoka, “Zukai shuppan no rekishi (5) Meiji kentei kyōkasho no kyōkyūmō to Kinkōdō 図解・出版の歴史 (5) 明治検定教科書の供給網と金港堂”, Nihon shuppan shiryō 日本出版史料 9, 2004, 107–27Google Scholar. For the textbook supply chain system through designated local retail bookstores, see Yahagi Katsumi, Dai-nippon tosho hyakunen-shi, 266–88.
65 Li Jiaju, Shangwu yinshuguan yu jindai zhishi wenhua de chuanbo, 173–205.
66 Inaoka Masaru, “Meiji kenteiki no kyōkasho shuppan to Kinkōdō no keiei”, 35–64; also Karasawa Tomitarō, Kyōkasho no rekishi, 146–90.
67 See, for instance, Schneider, Axel, “Nation, history, and ethics: the choices of post-imperial historiography in China”, in Moloughney, Brian and Zarrow, Peter (eds), Transforming History (Hong Kong: The Chinese University Press, 2011), 271–302 Google Scholar; Peter Zarrow, “Discipline and narrative”, in Moloughney and Zarrow, Transforming History, 169–207.
68 On Zhang Yuanji's reformist association and his distancing himself from government appointments, see Zhou Wu, Zhang Yuanji, 42–53. On his relationship with GMD, see 84–92, 200–05.
69 Xiaoxu, Zheng 鄭孝胥, Zheng Xiaoxu riji 鄭孝胥日記 (Beijing: Zhonghua shuju, 1993), vols 2–3Google Scholar.
70 Ye Song Manying, Cong Hanlin dao chubanjia, 84–92.
71 Yang Yang, Shangwu yinshuguan, 83–5.
72 Regarding textbooks and state building, see Zinder, Yvonne Schula, “Propagating new ‘virtues’ – ‘patriotism’ in late Qing textbooks for the moral education of primary students”, in Lackner, Michael and Vittinghoff, Natascha (eds), Mapping Meanings (Leiden: Brill, 2004), 687–710 Google Scholar; Tsuchiya Hiroshi 土屋洋, “Shinmatsu no shūshin kyōkasho to Nipppon 清末の修身教科書と日本”, in Namiki Yorihisa et al., Kindai Chūgoku kyōkasho to Nippon, 286–328.
73 Hakubunkan also used a vertical integration model as its shipping and transportation businesses contributed significantly to the efficient distribution of its books and magazines; see Richter, “Entrepreneurship and culture”.
74 Mumby, Frank Arthur, Publishing and Bookselling, fifth ed. (London: Jonathan Cape, 1974)Google Scholar, Part Two, authored by Ian Norrie, 235; cited in Reed, Gutenberg in Shanghai, 339, n. 82. We thank an anonymous reviewer for bringing this point to our attention.
75 For a succinct review of the literature on the idea of reputation in business history, see C. Kobrak, “The concept of reputation in business history”, Business History Review 87, Winter 2013, 763–86.