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Contested Contestability: Competition Policy and the Development of Communications Satellite Broadcasting in Japan

Published online by Cambridge University Press:  20 January 2017

Adam Johns
Adam Johns*
Affiliation:
Rikkyo University
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Abstract

This paper analyses the application of competition policy regulation and its effect on market conduct and performance through the case study of communication satellite broadcasting in Japan. Focusing on structural regulations such as vertical separation and conduct regulations such as open access, this paper questions whether regulations have effectively led to contestable markets by examining the shareholding relationships of major player SKY PerfecTV. Findings presented here suggest that regulation designed in principle to achieve performance-oriented goals of contestability and diversity actually impaired the functioning of the market and the ability of industry players to obtain an adequate return on investment.

Keywords

satellite broadcastingcompetition policyregulationcorporate strategyJapan
Type
Research Article
Information
Business and Politics , Volume 14 , Issue 2 , August 2012 , pp. 1 - 19
Copyright
Copyright © V.K. Aggarwal 2012 and published under exclusive license to Cambridge University Press 

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