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The Myth of the Ethical Consumer - The Myth of the Ethical Consumer, by T. M. Devinney, P. Auger, and G. M. Eckhardt Cambridge: Cambridge University Press, 2010. Paperback, 258 pp., ISBN: 978-0-5217-4755-4

Published online by Cambridge University Press:  23 January 2015

Judith Schrempf-Stirling
Judith Schrempf-Stirling*
Affiliation:
University of Richmond
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Type
Book Reviews
Information
Business Ethics Quarterly , Volume 23 , Issue 4 , October 2013 , pp. 622 - 624
Copyright
Copyright © Society for Business Ethics 2013

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References

REFERENCES

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McGoldrick, P.J.,and Freestone, O.M. 2008. “Ethical Product Premiums: Antecedents and Extent of Consumers’ Willingness to Pay,” International Review of Retail, Distribution and Consumer Research, 18(2): 185–201. http://dx.doi.org/10.1080/09593960701868431Google Scholar