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Motivational Appeal in Normative Theories of Enterprise

Published online by Cambridge University Press:  23 January 2015

Deborah Vidaver-Cohen
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Abstract:

This essay examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced and applied, and implications for theory and research are discussed.

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Articles
Information
Business Ethics Quarterly , Volume 8 , Issue 3 , July 1998 , pp. 385 - 407
Copyright
Copyright © Society for Business Ethics 1998

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