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Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research

Published online by Cambridge University Press:  23 January 2015

Marne L. Arthaud-Day
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Abstract:

Comparatively few studies have analyzed the social behavior of multinational corporations (MNCs) at a cross-national level. To address this gap in the literature, we propose a “transnational” model of corporate social responsibility (CSR) that permits identification of universal domains, yet incorporates the flexibility and adaptability demanded by international research. The model is tri-dimensional in that it juxtaposes: 1) Bartlett and Ghoshal’s (1998, 2000) typology of MNC strategies (multinational, global, “international,” and transnational); 2) the three conceptual domains of CSR (human rights, labor, and the environment) proposed by the UN Global Compact (Compact 2003); and 3) Zenisek’s (1979) description of three CSR perspectives (ideological, societal, and operational). The end result is a multidimensional typology that permits the organization and development of empirical CSR research in an international setting.

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Articles
Information
Business Ethics Quarterly , Volume 15 , Issue 1 , January 2005 , pp. 1 - 22
Copyright
Copyright © Society for Business Ethics 2005

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