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Advertising Progress: American Business and the Rise of Consumer Marketing. ByPamela Walker Laird. Baltimore: Johns Hopkins University Press, 1998. xiv + 479 pp. Illustrations, appendix, bibliography, notes, index. Cloth, $42.50; paper, $19.95. ISBN: cloth 0-801-85841-0; paper 0-801-86645-6.

Published online by Cambridge University Press:  13 December 2011

William L. Bird Jr
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Type
Book Reviews
Information
Business History Review , Volume 76 , Issue 1 , Spring 2002 , pp. 139 - 141
Copyright
Copyright © The President and Fellows of Harvard College 2002

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