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Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. ByNancy F. Koehn. Boston: Harvard Business School Press, 2001. 470 pp. Notes, index, illustrations, figures, tables. Cloth, $39.95. ISBN 1-578-51221-2.

Published online by Cambridge University Press:  13 December 2011

George David Smith
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Type
Book Reviews
Information
Business History Review , Volume 76 , Issue 1 , Spring 2002 , pp. 141 - 144
Copyright
Copyright © The President and Fellows of Harvard College 2002

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