Marketing Sewing Machines in the Post-Civil War Years

Extract

The development in the nineteenth century of new manufactured products which were made in large quantities and under increasing competition as the decades passed brought great changes in marketing organization, in the financing of marketing, and in selling methods. Since there was no adequate experience, no precedent, to go by, the changes that came were largely improvised and experimental. Some of the problems that arose and attempts at solving them are well illustrated by what happened in the marketing of sewing machines.