Hostname: page-component-78c5997874-8bhkd Total loading time: 0 Render date: 2024-11-15T14:23:10.819Z Has data issue: false hasContentIssue false
  • English
  • Français

Was There a Pepsi Generation before Pepsi Discovered It? Youth-Based Segmentation in Marketing. By Stanley C. Hollander and Richard Germain · Lincolnwood, Ill.: NTC Business Books, 1993. ix + 144 pp. Illustrations, tables, notes, bibliography, and index. $29.95. ISBN 0-8442-3546-7.

Published online by Cambridge University Press:  23 September 2016

Thomas E. Frank
Get access Rights & Permissions [Opens in a new window]

Abstract

An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Book Reviews
Information
Business History Review , Volume 67 , Issue 4 , Winter 1993 , pp. 670 - 671
Copyright
Copyright © The President and Fellows of Harvard College 1993

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)