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Companies Never Remember: Advertising departments would profit from continuity of experience, independent of shifting personalities

Published online by Cambridge University Press:  24 July 2012

Catherine Woolley
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Extract

“Did we ever run a prize letter contest ?”

“I think we did, when O'Riley was here.”

“Any good?”

“That's too far back for me.”

So runs the pattern for a conversation that any advertising man has heard. No one in the company now knows whether that contest was a success or a terrible flop, because O'Riley is gone and the company hasn't any memory.

Type
Reprint
Information
Business History Review , Volume 15 , Issue 4 , October 1941 , pp. 62 - 64
Copyright
Copyright © The President and Fellows of Harvard College 1941

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