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Competitive Boosterism: How Milwaukee Lost the Braves

Published online by Cambridge University Press:  13 December 2011

Glen Gendzel
Glen Gendzel
Affiliation:
Glen Gendzel is a doctoral candidate in U.S. History at the University of Wisconsin, Madison.
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Abstract

By any measure, major-league baseball in North America surely qualifies as big business. The national pastime is a vital component of today's urban political economy, and baseball teams resemble other high-prestige businesses in that cities must compete for the privilege of hosting them—whatever their true worth. This article analyzes the transfer of the Milwaukee Braves baseball franchise to Atlanta in 1965 as the outcome of “competitive boosterism,” or the active participation of local elites in luring trade, industry, and investment from other cities for the purpose of economic development.

Type
Articles
Information
Business History Review , Volume 69 , Issue 4 , Winter 1995 , pp. 530 - 566
Copyright
Copyright © The President and Fellows of Harvard College 1995

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References

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21 Federal Baseball Club v National League, 259 U.S. 200 (1922); “Wail of Two Cities,” TIME (4 Feb. 1966): 81–82; Steven M. Lovelady, “Baseball at Bat: Antitrust Suits May Profoundly Change Game,” Wall Street Journal, 22 March 1966, 18; Kuhn, Bowie, Hardball: The Education of a Baseball Commissioner (New York, 1987), 21.Google Scholar On the origin of baseball's anti-trust exemption, see Roberts, Gary R., “Professional Sports and the Antitrust Laws,” in Staudohar, Paul D. and Mangan, James A., eds., The Business of Professional Sports (Urbana, Ill., 1991).Google Scholar

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24 Wisconsin v Braves, 1966 Trade Cas. (CCH) 71,738 at 82,390–82,391.

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