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Creating an American Institution: The Merchandising Genius of J. C. Penney. ByMary Elizabeth Curry · New York: Garland Publishing, 1993. xviii + 348 pp. Illustrations, notes, bibliography, and index. $85.00. ISBN 0-8153-0991-0.

Published online by Cambridge University Press:  13 December 2011

Mary L. Carsky
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Type
Book Reviews
Information
Business History Review , Volume 68 , Issue 2 , Summer 1994 , pp. 294 - 295
Copyright
Copyright © The President and Fellows of Harvard College 1994

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