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Emergence of the Public Relations Counsel: Principles and Recollections

Published online by Cambridge University Press:  11 June 2012

Edward L. Bernays
Edward L. Bernays
Affiliation:
Counsel on Public Relations, Cambridge, Massachusetts
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Abstract

Edward L. Bernays was a pioneer in the development of public relations in modern America. For more than half a century he has advised a wide range of institutions, including government, corporations, trade associations, and many private organizations. In this memoir he gives his views of the proper role, methods, and principles of public relations and recalls some of his early experiences with businessmen and other clients.

Type
Research Article
Information
Business History Review , Volume 45 , Issue 3 , Autumn 1971 , pp. 296 - 316
Copyright
Copyright © The President and Fellows of Harvard College 1971

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References

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