Wanted: Material on the History of Marketing

Extract

Several officers of the Society recently interviewed members of the Faculty of the Harvard Business School in order to ascertain to what extent historical material would be of special value in the course work of the School. This inquiry had a two-fold purpose: (1) to discover wherein those working in the field of Business History might be of greatest immediate service to current teaching and research in business subjects; and (2) to obtain guidance in the collection and preservation of documentary material pertaining to Business History. It was, in short, an attempt to survey some of the current needs of Business History.