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Published online by Cambridge University Press: 20 November 2018
Suppose A is a unital C*-algebra and m:A → B(X) is unital bounded algebra homomorphism where B(X) is the algebra of all operators on a Banach space X. When X is a Hilbert space, a problem of Kadison [9] asks whether m is similar to a *-homomorphism. Haagerup [5] has shown that the answer is positive when m(A) has a cyclic vector or whenever m is completely bounded. We use this to show m(A) is reflexive (Alg Lat m(A) = m(A)−sot) whenever X is a Hilbert space. Our main result is that whenever A is a separable GCR C*-algebra and X is a reflexive Banach space, then m(A) is reflexive.