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The Fetish of Art in the Twentieth Century

The Case of the Mona Lisa

Published online by Cambridge University Press:  28 February 2024

Hans Belting

Extract

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The old idea of the masterpiece, the bane of artists throughout the century that is now drawing to a close, is barely recognizable any more. For the general public, this idea remains a facile cliché that is always ready when needed to put an end to a serious discourse on art. Only the label, not the idea itself, was left when artists came to the point of holding masterpieces responsible for the tenacious survival of outdated artistic ideals. The idea of perfected art has become so far removed from the object of its incarnation that we have long been forced to seek the masterpiece by other names. On the other hand, the term masterpiece lends itself to cut-rate uses in which the Utopian content is but a dim gleam. The avantgarde, in search of a scapegoat, decries favored artistic objects as false idols or as fetishes of art. The Mona Lisa, which did not achieve the status of a universal idol until the nineteenth century, thus became the prime target of ill humor: was it not the very epitome of society's trivialization (and mystification) of art?

Type
Research Article
Information
Diogenes , Volume 46 , Issue 183 , September 1998 , pp. 83 - 105
Copyright
Copyright © 1998 Fédération Internationale des Sociétés de Philosophie / International Federation of Philosophical Societies (FISP)

References

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