Published online by Cambridge University Press: 15 October 2001
Nothing in the world is absolute. Everything is relative, cultural difference being no exception. Culture, as the total pattern of human behavior and its products, oversteps geographical limits and historical conditions in many ways, and it is characterized by its strong penetrativeness and fusibility. The advancement of the globalized economy and the rapidity and ease of modern communication, transportation and mass media have resulted in an ever-increasing exchange between cultures, unprecedented in scale, scope and speed. Consequently, an increase in universality and reduction in difference between cultures is an inevitable trend. It is no surprise to see phenomena characteristic of one culture existing considerably in another. As a result, some people even fear that the world will become a dull place when all the different nationalities behave exactly alike. The exploration of cultural difference conducted under the condition of tremendous exchange between cultures might be misled into the pitfall of generalization or absolutization. Nevertheless, the “cultural sediment” formed through long-range accumulation is not to be easily removed and the cultural tradition handed down from generation to generation shows great consistency and continuity.