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Kevin Heffernan. Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953–1968. Durham, N.C.: Duke University Press, 2004. viii + 323 pp. ISBN 0-8223-3215-9, $22.95 (paper).
Published online by Cambridge University Press: 18 February 2015
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- Copyright © The Author(s) 2004. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.