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Kevin Heffernan. Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953–1968. Durham, N.C.: Duke University Press, 2004. viii + 323 pp. ISBN 0-8223-3215-9, $22.95 (paper).

Published online by Cambridge University Press:  18 February 2015

Saverio Giovacchini
Saverio Giovacchini*
Affiliation:
University of Maryland, College Park
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Reviews
Information
Enterprise & Society , Volume 5 , Issue 4 , December 2004 , pp. 733 - 735
Copyright
Copyright © The Author(s) 2004. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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