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Emily Westkaemper. Selling Women’s History: Packaging Feminism in Twentieth-Century American Popular Culture. New Brunswick, NJ: Rutgers University Press, 2017. ix + 257 pp. ISBN 978-0-813-57633-6, $27.95 (paper), 978-0-813-57634-3 (e-book).

Published online by Cambridge University Press:  29 October 2018

Kristin Hall
Kristin Hall*
Affiliation:
University of Waterloo E-mail: k4hall@uwaterloo.ca
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Type
Review
Information
Enterprise & Society , Volume 20 , Issue 4 , December 2019 , pp. 1099 - 1102
Copyright
Copyright © The Author 2018. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved. 

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References

1. Susan Ware, Beyond Suffrage: Women in the New Deal (Cambridge: Harvard University Press, 1981), xi–204; Nancy Hewitt, “From Seneca Falls to Suffrage: Reimagining a ‘Master’ Narrative in U.S. Women’s History,” in No Permanent Waves: Recasting Histories of U.S. Feminism, ed. Nancy Hewitt (New Brunswick, NJ: Rutgers University Press, 2010), 15–38.

2. Jennifer Scanlon, Inarticulate Longings: The “Ladies’ Home Journal” and the Promise of Consumer Culture (New York: Routledge, 1995), 169–228; Simone Weil Davis, Living Up to the Ads: Gender Fictions of the 1920s (Durham, NC: Duke University Press, 2000), 80–105; Denise H. Sutton, Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (New York: Palgrave Macmillan, 2009), xi–170.