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Thomas Jundt. Greening the Red, White, and Blue: The Bomb, Big Business, and Consumer Resistance in Postwar America. Oxford: Oxford University Press, 2014. 306 pp. ISBN 978-0-19-979120-0, $34.95 (cloth). - Joe Dobrow. Natural Prophets: From Health Foods to Whole Foods—How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business. Emmaus, PA: Rodale Books, 2014. 320 pp. ISBN 918-1623361792, $27.95 (cloth).
Published online by Cambridge University Press: 20 January 2015
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- Copyright © The Author 2015. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.