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Challenges and Opportunities of Omnichannel Retailing

Published online by Cambridge University Press:  20 January 2017

Iris Chung
Affiliation:
Lootok. Ltd.

Abstract

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Type
Reports
Copyright
Copyright © Cambridge University Press 2014

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References

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9 Ibid.

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11 Z., Yang and Jun, M.. (2008). “Consumer perception of E-service quality: from internet purchaser and non-purchaser perspectives.” Journal of Business Strategies. 19(1): 1941.Google Scholar