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Media trust during the COVID-19 pandemic in Ukraine

Published online by Cambridge University Press:  01 September 2022

S. Tukaiev ,
T. Vasheka ,
V. Rizun ,
A. Enzminger ,
Y. Havrylets ,
B. Palamar ,
O. Dolgova ,
O. Pravda  and
M. Makarchuk
S. Tukaiev*
Affiliation:
National Taras Shevchenko University of Kyiv, Institute Of Biology And Medicine, Kyiv, Ukraine
T. Vasheka
Affiliation:
National Aviation University, Faculty Of Linguistics And Social Communications, Kyiv, Ukraine
V. Rizun
Affiliation:
National Taras Shevchenko University of Kyiv, Institute Of Journalism, Kyiv, Ukraine
A. Enzminger
Affiliation:
Vienna University of Economics and Business, Nstitute For Communication Management And Media, Vienna, Austria
Y. Havrylets
Affiliation:
National Taras Shevchenko University of Kyiv, Institute Of Journalism, Kyiv, Ukraine
B. Palamar
Affiliation:
Bogomolets National Medical University, Department Of Social Medicine And Public Health, Kyiv, Ukraine
O. Dolgova
Affiliation:
National Aviation University, Faculty Of Linguistics And Social Communications, Kyiv, Ukraine
O. Pravda
Affiliation:
National Taras Shevchenko University of Kyiv, Institute Of Biology And Medicine, Kyiv, Ukraine
M. Makarchuk
Affiliation:
National Taras Shevchenko University of Kyiv, Institute Of Biology And Medicine, Kyiv, Ukraine
*
*Corresponding author.

Abstract

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Introduction

The worldwide pandemic exacerbated the new role of the media.If previously the discussion was on whether new or traditional media had primacy in popularity and exposure, nowadays the question is whether communicating health issues through social and traditional media leads to understanding their content better and to more trust in both types of media.

Objectives

We set the following objectives for this study:(1) to examine trust in the traditional and new media among university students,(2) according to the level of media trust to compose a psychological portrait,establish the most prevalent coping strategies,and emotional reactions to the pandemic.

Methods

213 university students (55.9% women,Mage=19 years) were tested from December 2020-March 2021.We examined the attitude towards information on coronavirus presented in the media and to investigate the level of severity of neurotic states,the level of psychological stress,and basic coping strategies used by respondents.

Results

showed that although students generally prefer to use Internet news, trust in traditional media increased during the pandemic. We examined a general psychological portrait of young people derived from trust in the media. In the group of students who trust media information, we found indifference (39% of respondents) and helplessness (24.4%). In the group convinced that the media are hiding the actual state of affairs, anger prevailed (32.4%). The third group, confident that the media exaggerate everything, experienced indifference and anger (38.5% and 32.7%, respectively).

Conclusions

We may conclude that desire to learn more accurate and unbiased information firsthand indicates students’ attitude towards traditional media as more reliable sources of information.

Disclosure

No significant relationships.

Keywords

media trustCOVID19 pandemicyouthpsychological portrait
Type
Abstract
Information
European Psychiatry , Volume 65 , Special Issue S1: Abstracts of the 30th European Congress of Psychiatry , June 2022 , pp. S378
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of the European Psychiatric Association
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