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Tiktok, a vehicle for Pro-Ana and Pro-Mia content boosted by the COVID-19 pandemic

Published online by Cambridge University Press:  13 August 2021

G. Lladó Jordan ,
M.D.C. Díaz García ,
P. Sánchez Esteban ,
A. Santos Martín ,
P. Mediavilla Sánchez ,
M. Jiménez Cubo ,
M. Miguel Cano ,
J.A. Gómez Del Barrio  and
R. Ayesa-Arriola
G. Lladó Jordan*
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
M.D.C. Díaz García
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
P. Sánchez Esteban
Affiliation:
Uemc, Miguel de Cervantes European University, Valladolid, Spain
A. Santos Martín
Affiliation:
Uemc, Miguel de Cervantes European University, Valladolid, Spain
P. Mediavilla Sánchez
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
M. Jiménez Cubo
Affiliation:
Uemc, Miguel de Cervantes European University, Valladolid, Spain
M. Miguel Cano
Affiliation:
Uemc, Miguel de Cervantes European University, Valladolid, Spain
J.A. Gómez Del Barrio
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
R. Ayesa-Arriola
Affiliation:
Idival, Valdecilla Biomedical Research Institute, Santander, Spain
*
*Corresponding author.

Abstract

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Introduction

INTRODUCTION TikTok is a social network (SN) that allows users to share short videos about different issues. Since the COVID-19 lockdown, there has been an increase in Pro-Ana and Pro-Mia videos in this specific SN.

Objectives

OBJECTIVES To know the main characteristics about Pro-Ana and Pro-Mia contents among TikTok users.

Methods

METHODS A search was carried out using uncontrolled language with the term “TCA” (ED in English). The study included only Pro-Ana and Pro-Mia resources in Spanish. Resources under the category “recovery” were excluded. A random sample of 16 TikTok was used, since it is enough to estimate, with a confidence of 95% and an accuracy of +/- 20 percentage units, a population percentage that is expected to be around 20%. The studied variables were images, type of resources, “challenges” and misspelled words.

Results

RESULTS In the sample, 68.75% of the profiles were created upon confinement, 56.25% had more than 500 followers and 68.75% had more than 3000 “likes”. 43.75% included more than 30% of ED advocacy content, 18.75% promoted challenges and 37.5% used misspelled words to avoid SN censorship.

Conclusions

CONCLUSIONS There has been a remarkable increase in ED-related content as a result of lockdown. In turn, the increasing number of users who are part of TikTok reveals that this is a SN that can be associated with ED advocacy.

Disclosure

No significant relationships.

Keywords

TikTokeating disordersPro-AnaPro-Mia
Type
Abstract
Information
European Psychiatry , Volume 64 , Special Issue S1: Abstracts of the 29th European Congress of Psychiatry , April 2021 , pp. S703
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2021. Published by Cambridge University Press on behalf of the European Psychiatric Association
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