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Survey Key Driver Analysis: Perhaps the Right Question Is, “Are We There Yet?”

Published online by Cambridge University Press:  29 June 2017

Cameron Klein ,
Rob Synovec ,
Haiyan Zhang ,
Chris Lovato ,
John Howes  and
Sheri Feinzig
Cameron Klein*
Affiliation:
IBM Kenexa
Rob Synovec
Affiliation:
IBM Kenexa
Haiyan Zhang
Affiliation:
IBM Kenexa
Chris Lovato
Affiliation:
IBM Kenexa
John Howes
Affiliation:
IBM Kenexa
Sheri Feinzig
Affiliation:
IBM Kenexa
*
Correspondence concerning this article should be addressed to Cameron Klein, IBM Kenexa, 2930 Ridge Line Road, Lincoln, NE 68516. E-mail: kleinc@us.ibm.com
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Extract

In their focal article, Cucina, Walmsley, Gast, Martin, and Curtin (2017) raise an important and timely issue, but go too far in arguing that practitioners should abandon survey key driver analysis (SKDA) altogether. There are many valuable benefits to using SKDA, and rather than discontinuing the practice entirely, we suggest that a better approach is to focus on ways to make it even more valuable to organizations. It is true that this area is in need of further research, but instead of asking whether we are driving down the right road, perhaps the right question is, “Are we there yet?”

Type
Commentaries
Information
Industrial and Organizational Psychology , Volume 10 , Issue 2 , June 2017 , pp. 283 - 290
Copyright
Copyright © Society for Industrial and Organizational Psychology 2017 

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Footnotes

We would like to thank Bob Weldon and Jeff Jolton for their valuable contributions to the thinking and research supporting this commentary. We would also like to thank our anonymous reviewers for their enormously helpful feedback.

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